Social Media provides B2B marketers with a unique opportunity to engage and educate business buyers and to translate their attention into revenue.
Businesses can leverage various B2B Social Media Marketing (SMM) strategies for branding, lead generation, and community building to influence the buying decision.
This event will explore how sophisticated SMM allows businesses to connect with prospects at every stage of their decision cycle and provide them with the appropriate information for that stage.
The panel will also discuss how established channels like email can be smartly integrated with SMM.
What You Will Learn
The panel of industry experts will discuss:
1) The best SMM strategies and tactics
2) How to formulate your SMM strategy
3) How to implement it
4) How to measure it
Who Should Attend
Online Marketing Managers, Social Media Consultants, Community Managers, Media Planners, Sales and Business Managers
Kristin Brewe, Director of Brand & Public Relations, Esurance
Rajiv Parikh, CEO, Position2
Vince Casarez, Vice President Enterprise 2.0 and Portal Products, Oracle
Jamie Grenney, Director Online Community, Salesforce