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Webilea #16: Gamefication – how to make user and consumers engage

Marketers and educators have long known that people engage more if you let them play. From the very beginnning of advertising a wide range of Loyality Programms have been used to engage consumers. The emergence of the digital world and the omnipresence of the web combined with the  possibilities of smartphones and other electronic devices have given gamification a completely new push. Market research predict that the gamification industry will become a 2.8 Billion Dollar industry by 2016.
Find out more, meet the experts and learn from the most interesting cases at our next webilea powered by i-net.

Our Speakers:
Matthias Sala, founder of Gbanga, is the developer of «famiglia», and will present strategies on how to make brands, applications and products more playful.
Safak Korkut, Researcher at FHNW, will give insights into Tourney, a game platform designed for teachers to create educational games for their students.
Claudia Giorgetti, Head Group Marketing und Melanie Rüde, Head Internet at Nationale Suisse, will tell the story behind the award winning «Cargo Game» that aims to show how exiting insurance can be. 

The presentations and discussions will be followed by a relaxed get-together with food and drinks.

Please Register now, we are looking forward to seeing you there!

Join or login to comment.

  • David

    Excellent Organisation, good presentations and nice people

    May 7, 2014

  • Adrian S.

    exquisite networking event with many interesting guests. overall the presentations concerning the topic could have been a bit more exciting.

    3 · May 7, 2014

  • Mazembo M.


    1 · May 7, 2014

  • Brad

    Overall, a nice program. For me, the highlight was Matthias Sala's presentation. He did an excellent job explaining some of the key components in developing an engaging game and story-line.

    2 · May 7, 2014

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