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Creating safer drivers: measuring the ROI of Practice.co.nz (a Govt website)

The Practice website guides learner drivers and their driving coaches (parents, friends, caregivers) through the learning to drive process.

Run by NZTA and ACC, the site aims to teach safe driving techniques and help users pass the Restricted test. Find out how user research translates into content strategy, and how they measure results.

 

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  • Eamon O.

    Great to see how the Practice programme is delivering on attitudinal and behavioural change in New Zealand drivers.

    1 · September 13, 2013

  • Julian A.

    Some very interesting comments around user behaviour.

    You will see me on the practice website today although I don't quite fit the target demographic ;-)

    Many thanks to *Experience for hosting us again!

    September 13, 2013

    • Julian A.

      All signed up, watch out for me on the other side of the road ;-)

      1 · September 13, 2013

  • Chad

    Good stiff. thanx!

    September 13, 2013

  • Christina P.

    Very interesting presentation.

    September 12, 2013

  • Eamon O.

    I'm a noobie. What do we need to bring/contribute?

    September 12, 2013

    • Sarah St J.

      Byo drinks - fees nibbles kindly supplied by *experience - look forward to seeing you Eamon

      September 12, 2013

  • A former member
    A former member

    My apologies also - being dragged to the Mayoral debate late notice. Keen to see any notes/presso's tho!

    September 12, 2013

  • Eleanor C.

    I am sick so can't attend tonight sadly!

    September 12, 2013

  • Vish

    Guys please accept my sincere apologies for the last minute cancellation. I am working on a P1 Prod issue with the client.

    September 12, 2013

  • Trina W.

    Am really sorry but my daughter is sick and I won't be able to meet up this evening.

    September 12, 2013

  • Eamon O.

    Quid pro quo. :)

    September 11, 2013

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