Founded by Sommelier Chris Hammond and business partner Sonny Barton, Rock 'n Roll Wine is a wine events, marketing and promotions company dedicated to revolutionizing the way people approach, perceive, and enjoy wine. Rock 'n Roll Wine produces monthly high-energy wine events in Las Vegas, Los Angeles, and Ann Arbor, in addition to making their own music-themed line of wines. The company has expansion plans for Phoenix, New York and Miami in 2008. They believe the wine experience is just as important as the quality of the wine. Combining the right atmosphere, with the right music, and the right people is when "the juice" truly shines. As the company grows, so does the quality of their events bringing the best live music and most delicious wines to one place at one time.