SEO gets people to your WordPress site, but search engines don't make purchase decisions--humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about buyers to draw them in and make a solid connection. In fact, with plenty of website-makeover examples, we'll learn how to tap into both the logical and emotional aspects of purchase behavior. And to help improve our site's analytics, we'll take off our "seller's hat" and put on our "buyer's hat" to look at the websites we create from the perspective of site visitors.
Presented by Tom Tortorici