Optimized for Humans: How WordPress Website is used to engage, persuade and sell

SEO gets people to your WordPress site, but search engines don't make purchase decisions--humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about buyers to draw them in and make a solid connection. In fact, with plenty of website-makeover examples, we'll learn how to tap into both the logical and emotional aspects of purchase behavior. And to help improve our site's analytics, we'll take off our "seller's hat" and put on our "buyer's hat" to look at the websites we create from the perspective of site visitors.

Presented by Tom Tortorici

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  • Jeff W.

    Useful content with entertaining examples. Thanks, Tom!

    March 28, 2013

  • Tom T.

    Hey, thanks, all, I appreciate the feedback. It was fun watching all the heads nodding up and down as I tried to reinforce things that we all really know already as common sense. Everyone's response and enthusiasm really made the night for me. Feel free to contact me for advice, a fresh perspective, whatever.

    1 · March 28, 2013

  • Barbara Hering L.

    very helpful...even for a first-timer. Thanks to hosts and Tom.

    March 28, 2013

  • Garry W. L.

    I had no idea what to expect last night, like a five year old on his first day of school. It was my first Meet Up and my first physical inquiry into Word Press. I can simply say the presentation was great, the atmosphere was warm and the hosts were gracious. Thank you Judy, Dwayne, Tom and the group for a pleasant and informative evening.

    March 28, 2013

  • Keith B.

    Tom's presentation should be required for anyone building a website. What is the purpose of a website? To sell something. . . a product, a service or a point of view. Tom explained the HOW TO's of selling with a website; it's all in the details. This is a subject that's neglected but so critical to a website's success. Tom has a deep background in marketing and advertising and he understands how to sell on the web.

    March 28, 2013

  • Allison B.

    One of my favorite meetups to date. The presentation was informative, clear, and entertaining! All of the technical know-how we often discuss is of course very important, but it was nice to shift gears and spend time thinking about the best way to communicate with potential customers online. Subtle adjustments really can make a world of difference. Reinforced the reason this is a not-to-miss meetup group for me!

    March 28, 2013

  • Judi K.

    Tom's presentation was outstanding. Through use of example graphics, Tom showed this group of web designer/developers how the messaging must appeal to the eye the mind and the heart. He demonstrated better ways of placing text and leading people into reading web content, how to create messages focussing on the client rather than the business and how to create calls to action that get people to take action. Let me tell you that there was a whole lot of note taking going on in the room. Great job, Tom.

    March 28, 2013

  • Renee D.

    Excellent presentation by Tom Tortorici.

    March 28, 2013

  • Teresa Rosche O.

    What a GREAT presentation by Tom Tortorici. He illustrated every point with a visual/copy example that clearly demonstrated the benefits inherent in following his suggestions.

    Lots of food for thought, but even more importantly there were clear examples of how to put his advice into action. Thank you, Tom.

    March 28, 2013

  • Tolen M.

    Melody's had a rough week, so I'm attending for both of us!

    March 27, 2013

  • Barbara K.

    Please give me more details about this meetup. Is it about Wordpress plug-ins? Tweaking pages, color schemes, fonts, etc? Trying to figure out is this is an appropriate meet up to attend.

    March 26, 2013

    • Judi K.

      It is about how to set your wordpress site up to be a marketing machine.

      March 27, 2013

  • Sarah H.

    Turns out I am unable to make it tonight.

    March 27, 2013

    • Judi K.

      next time come for free.

      March 27, 2013

  • William R.

    can you reopen on the registration for tonight's meetup or should I just pay tonight?

    March 27, 2013

    • Judi K.

      Will, You are welcomed to pay at the door but you should be able to do so online as there are still 22 spots left.

      March 27, 2013

  • Shelton C.

    I'll be there, may be a little late!

    March 27, 2013

  • Joe L.

    See you there.

    March 26, 2013

  • Melody-Rose P.

    Won't know if I'll be able to come or not. Will know better tomorrow and if I come, I'll pay on site. :)

    March 26, 2013

  • Barbara Hering L.

    First timer

    1 · March 25, 2013

  • Nancy

    Learning strategies for making it easy for people to do what I want them to on my website!

    March 23, 2013

31 went

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