Creating a Media Kit

This will be a round table decision on fact finding for creating a media kit.

OK, So what is a media kit?
Simply, a media kit is what you present to a supplier that gives them a reason to work with you. As an example, you have a blog-website that's about food and in my case travel where I sell different products, the media kit lets companies see how you interact with people on the web and why it would be to their advantage to work with you.

Some of the topics will include:

• Presentation 

• Plugins

• Social Networks

• and time for new ideas

This meetup will be the foundation that will lay the ground work future meetups on creating media kits. 

This meetup is for anyone who wants to help or talk in the future about selling on their site or wants to present their site to suppliers. 




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  • Minka W.

    Thanks to Jack for organizing a great meetup session. I'm always looking for tips on media kits and Jack came prepared with a number of tips. The added bonus is that Jack spent time at the end answering general WP questions. I got much more than I'd expected from the meetup.

    August 17

  • Nickol L.

    Looking forward to this meeting. As a local Real Estate Expert I can use really use this information to expand my brand:-)

    August 8

    • Jack K.

      Look forward to seeing there. There will also be a way to track your progress.

      August 15

  • jimcaruso

    In the strictest, public relations (PR) sense, a Media Kit is for the media (reporters and editors). Companies often use these to promote themselves to potential customers or partners, but that was not there origin. A Media Kit why your firm and spokesperson are worthy of being interviewed for the press, such as the valuable insight you have on the changing nature of competition in your industry. A Media Kit for PR would have company profile, spokesperson bio, and maybe press releases, analyst reports, a list of customers or board of advisors or board of directors, product flyers, or whitepaper.

    3 · August 8

    • Jack K.

      Thanks Jim, Your explanation is right on. I think the concept is still the same and can still be used by people in the media, but I want to use this as a stepping stone to working with suppliers.

      August 9

    • jimcaruso

      True. Lots of firms use them for suppliers and even prospective customers. Important to consider the audience and what they need to make a decision in your favor. {Also, I see my typo! "their" not "there"}

      August 11

  • Bobbi B.

    Wish I could be there, but have a previous commitment. I just updated my "Hello Kit" (i.e. media kit) and would love more ideas. Hope to see a couple of top takeaways & ideas in the comments afterwards :-)

    August 11

  • Randy B.

    Press Kit, Media Kit, Business Kit, seems like a great topic and something I will soon tackle - but my virtual input for the discussion is don't do it like this ;-)
    http://screencast.com/t/Gi92nj0IRrBj

    August 10

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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