This event is dedicated to all the things that turn content marketing to traffic and lead magnet to your business.
18:00 - 18:10: Gathering and Networking!
18:10 - 18:25: Lecture:
Blog Content and Placement: Getting Maximum Exposure
Joshua Polsky | Head of Marketing | xplenty
Lesson learnt at xplenty.com: How and where to post your blog, in order to gain exposure and credibility for you or your company.
18:30 - 18:50: Lecture:
Lessons from InsideMy.co (and some other cases), What actually works?
Moshe Kaplan | Insider | InsideMy.co
What engage people? Are these long posts? attractive images? or just fine logos?
How blog content can create new leads (awareness) and how can improve your position while negotiating new deals?
Moshe Kaplan, an active blogger and an insider in the InsideMy.co project, will discuss how telling your insider business story can make the difference between you and other business owners
19:00 - 19:20: Lecture:
Being Real, Building Trust, Inspiring Confidence and Influencing Decision Making: How to Win Customers by Being Real with our Content.
Chaim Cohen | Developer Advocate| WebIntegrity
Infinite amounts of products and unlimited quantities of services are marketed as being beyond comparison, unparalleled in their greatness, outstanding in their accessibility, unequaled in their features as well as the most matchless, optimum and out-of-sight things ever created in the history of mankind. They all are advertised to save you time and money while making your life better, while liberating you from the frustration, agony, dissatisfaction and humiliation you have experienced with competing products and services. Bottom line is that most content marketing has all begin to sound the same, as everybody is competing for the same traffic with the same promises and approaches. The attributes and qualifiers currently being used are in a sense defeating, overwhelming and overrunning our valuable content on account of the fact that all too often we invest our time in relentlessly googling what everyone else is doing, rather than being truthful, candid and honest about who we are and what we want to be. Truth inspires trust and trust inspires confidence, and it is confidence that stimulates an inner drive, urgency and desire to make a decision based on how we develop, deliver, integrate, manage and present our content. In our session we will learn on how not only to win customers, but also to keep them, by being real and genuine with our content strategy, vision, tools, technics and attitude. We will learn how to work with content from numerous angles in a way that translates the intention, stakeholder needs and functional requirements into attracting multiple constituents.
19:30 - 21:00: Hackathon
Bring your laptops
For new members, you can see what is all about at our previous meetings summaries: Meetup #1: 5 lectures to boost your WordPress site; Meetup #2: MySQL Tuning, Plugin Development and Theme Localization; Meetup #3: Building Great Content, Blogging and Media Sites using WordPress; Meetup #4:WordPress Marketing; Meetup #5: WordPress Hackathon; Meetup #6: Multi Lingual WordPress Sites; Meetup #7:Mobile; Meetup #8: SEO and Wix Apps and #9: WordPress Networks.