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How to turn your blog into a lead magnet for your business?

This event is dedicated to all the things that turn content marketing to traffic and lead magnet to your business.

18:00 - 18:10: Gathering and Networking!

18:10 - 18:25: Lecture:
Blog Content and Placement: Getting Maximum Exposure
Joshua Polsky | Head of Marketing | xplenty

Lesson learnt at How and where to post your blog, in order to gain exposure and credibility for you or your company.






18:30 - 18:50: Lecture:
Lessons from (and some other cases), What actually works?
Moshe Kaplan | Insider |

What engage people? Are these long posts? attractive images? or just fine logos?

How blog content can create new leads (awareness) and how can improve your position while negotiating new deals?

Moshe Kaplan, an active blogger and an insider in the project, will discuss how telling your insider business story can make the difference between you and other business owners


19:00 - 19:20: Lecture:
Being Real, Building Trust, Inspiring Confidence and Influencing Decision Making: How to Win Customers by Being Real with our Content.
Chaim Cohen | Developer Advocate| WebIntegrity

Infinite amounts of products and unlimited quantities of services are marketed as being beyond comparison, unparalleled in their greatness, outstanding in their accessibility, unequaled in their features as well as the most matchless, optimum and out-of-sight things ever created in the history of mankind. They all are advertised to save you time and money while making your life better, while liberating you from the frustration, agony, dissatisfaction and humiliation you have experienced with competing products and services. Bottom line is that most content marketing has all begin to sound the same, as everybody is competing for the same traffic with the same promises and approaches. The attributes and qualifiers currently being used are in a sense defeating, overwhelming and overrunning our valuable content on account of the fact that all too often we invest our time in relentlessly googling what everyone else is doing, rather than being truthful, candid and honest about who we are and what we want to be. Truth inspires trust and trust inspires confidence, and it is confidence that stimulates an inner drive, urgency and desire to make a decision based on how we develop, deliver, integrate, manage and present our content. In our session we will learn on how not only to win customers, but also to keep them, by being real and genuine with our content strategy, vision, tools, technics and attitude. We will learn how to work with content from numerous angles in a way that translates the intention, stakeholder needs and functional requirements into attracting multiple constituents.


19:30 - 21:00: Hackathon


Bring your laptops


For new members, you can see what is all about at our previous meetings summaries: Meetup #1: 5 lectures to boost your WordPress site; Meetup #2: MySQL Tuning, Plugin Development and Theme Localization; Meetup #3: Building Great Content, Blogging and Media Sites using WordPress; Meetup #4:WordPress Marketing; Meetup #5: WordPress Hackathon; Meetup #6: Multi Lingual WordPress Sites; Meetup #7:Mobile; Meetup #8: SEO and Wix Apps and #9: WordPress Networks.

Join or login to comment.

  • Yakir R.

    I'm looking for an experienced Wordpress/PHP programmer to fine tune an off-the-shelf theme. Simple graphic design skills a plus but not a necessity. Must be available as soon aspossible.

    July 22, 2013

  • Isidore D.

    wanted a wp/php developer to team up on Battle Hack for this project that will launch in several cities.

    July 21, 2013

  • Ruth N.

    Thanks for the excellent stuff that was presented yesterday by the 3 presentors!

    2 · July 15, 2013

  • chaim c.

    looking forward..let me know when and wh

    July 1, 2013

    • Joseph K.

      You were great keep up the good work

      1 · July 15, 2013

  • Yoram Z.

    good stuff

    1 · July 14, 2013

  • Uri G.

    Almost there

    July 14, 2013

  • Ishay T.

    Looking for PHP/WordPress

    July 14, 2013

  • Yoram Y.

    can't make it
    Hopefully the PPTs will be online

    July 14, 2013

    • Moshe K.

      Yes, I'll send an email with a link to them

      2 · July 14, 2013

  • Ron G.

    My meeting is ending later than expected ... Will see you at next meeting Thanks

    July 14, 2013

  • Joseph K.

    I am looking for a way to make a website where either I or the viewers have complete flexibility in choosing both the background color and font color and type.

    With one why center column and narrow side columns that would be adjustable .

    How difficult is this ?

    Is there an existing template with drop and drag cut and paste ,like this already?

    2 · July 11, 2013

  • Joseph K.

    Is this event in English?

    July 10, 2013

    • Moshe K.

      Depends on the crowd and the lecturers. It usually goes well if the lecturer is a native English speaker. Otherwise, it just does not work.

      July 10, 2013

  • Isidore D.

    hi, we're looking for a wp developer to join our team, the expected pilot launch is a month from now. You're welcome to contact us on

    July 10, 2013

  • Tzvi S.

    נשמע כמו כיף, באמת הגיע הזמן לפמפם את

    July 9, 2013

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