Optimizing WordPress for Conversions

You've spent a lot of time and effort on the design and content and getting visitors to the site. But how well is that traffic converting into customers? As Wordpress drives an increasing amount of online business, whether it's a WooCommerce store, a lead generation site, or a subscription product you probably also want to improve your conversion rate

Arun Sivashankaran, Founder & Chief Optimizer at FunnelEnvy will go through the foundations of Conversion Rate Optimization (Relevance, Measurement and Experimentation) and discuss some of the specific techniques, tools and challenges for conversion optimization with Wordpress.

Join or login to comment.

  • Kenn F.

    Excellent. Arun was terrific and he knew his subject. But his talk was packed full of information so I'm dying to watch the video again and see the stack.

    April 3, 2014

  • Arun S.

    Thanks for everyone that came yesterday, it was great to meet so many of you! I couldn't find a way to upload the deck so I posted it on slideshare (http://www.slideshare.net/axs89/wpsf-optimizing-wordpress-for-conversions-040214).

    Also there was a lot of discussion about high traffic sites. I also wanted to mention that I enjoy doing brief phone reviews and sharing ideas about ways to improve conversions for any site (no matter how big or small). I actually learn a lot from those conversations. So if that's something you're interested in just shoot me a note or fill out the form on FunnelEnvy (try to include some details). I get a good number of these requests but I'll do my best to prioritize those of you who made it out to the event :)

    2 · April 3, 2014

  • David W.

    Great stuff!

    April 3, 2014

  • Ian G.

    Very good presentation; clear, concise, and informative

    1 · April 2, 2014

  • Bill F

    Arun did a great job on with an important topic. His depth of knowledge was clear and he did a great job making the information approachable to seasoned wordpress fans who are looking to learn conversion rate optimization. No one is going to be a statistics expert and deep with all the tools overnight. But its clear how this discipline helps drive results from web sites.

    1 · April 2, 2014

  • Doc Z.

    I just finished my new feature film.
    I am a SF Bay Area Filmmaker. I make films which empower people. I am starting a wordpress blog soon .Look forward to meeting. My indiegogo Campaign:


    Trailer of my new film


    April 1, 2014

  • Christine H.

    I look forward to attending your next meeting!

    1 · April 1, 2014

  • Robert S.

    I just got some funding (not much, but should be enough) so I'm looking for a Wordpress plugin developer with a good eye for user interface design. The plugin will allow the user to visually design a form containing input fields, plus their own graphics and text. Designing the form must be a great, easy experience for the user.

    March 27, 2014

Our Sponsors

  • Automattic

    Founded by Matt Mullenweg, Automattic is the creator of WordPress.com

  • WPEngine

    WPEngine generously supports the filming of our Meetup.

  • Exygy

    Exygy designs and builds WordPress sites + offers WP support packages.

People in this
Meetup are also in:

Create your own Meetup Group

Get started Learn more

Meetup has allowed me to meet people I wouldn't have met naturally - they're totally different than me.

Allison, started Women's Adventure Travel

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy