Best of The Best Practices in Online Advertising for 2011 Top tips for Paid Search, Social Media, Mobile and Local Advertising.
To meet with Gerry Grant from Search-Optmization.com prior to the Meetup call[masked] to reserve a time. Search-Optmization.com offers a full service, almost unlimited Search Engine Optimization, and Social Media Marketing team for less than the cost of one employee per month. Search-Optmization.com is also looking for Search Optimization | Social Media sales professionals.To read about the new Twitter Promoted Tweets go to Search-Optmization.com blog.
Best of The Best Practices in Online Advertising for 2011 Click Hhere to reserve your seat.
The slow recovering and weakened economy continues to demand for better marketing efficiency and accountability. Not only are companies scaling back traditional advertising, they are finding that online advertising continues to prove itself as one of the best channels for marketing reaching out to more than 200 million US internet users. The question is, where are they now and how do I reach them? This session will cover the best practices from leading experts in paid search advertising, local and targeted geographic online advertising, successful social media advertising as well as the hugely popular mobile space.
You will learn:
• How to Identify the Biggest and Newest Opportunities in Paid Search
• How to create a successful Social Media advertising strategy
• Targeting to the local level is huge, what are the best ways to do it
• Mobile advertising, its potential and best practices
PLUS : Back by popular demand, we will have Live reviews of your existing strategy. We will talk about what we feel is working for you and what you could try in order to make your site more successful. Submit your name, website and objective to [masked] by Feb. 14th.
Michael Bonfils | International Managing Director | SEM International
Michael is the International Managing Director of SEM International and its US division of Webcertain, specializing in providing International - Multilingual search engine marketing management services for global advertising agencies, search engine marketing and Fortune 1000 firms, servicing over 100 clients worldwide and from offices in North America, Europe and Asia. Michael is a contributor to internet marketing technology and trends, contributing his time to national publications and events such asSearch Engine Watch, Witi, Webmasterworld'sPubcon to name a few. Previously, Michael was the founder of a successful contextual/behavioral advertising agency which he sold in 2004.
Kevin Ryan | Founder and CEO | Motivity Marketing
Kevin is known throughout the world as an interactive marketing thought leader and is a popular speaker at interactive marketing events around the globe. His current and former client book of business reads like a "who's who" in big brands; Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands.Prior to launching Motivity, Ryan founded Kinetic Results, an Advertising Age Top 20 search engine marketing firm, served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies and VP of Interactive Media for the Interpublic Group agency, Wahlstrom Interactive. Throughout his career, Kevin has appeared on CNN, been featured in The Associated Press, The Wall Street Journal, USA Today, The New York Times, Advertising Age and has published hundreds of articles on search and interactive marketing.
David Rodecker | Founder and CTO | RelevantAds
As a founder and CTO of Local Splash, a RelevantAds service, David has enabled thousands of local businesses and franchises to obtain more business online. David oversees technology operations, development and scaling human and computing provisioning processes.Prior to founding Relevant Ads, Inc, David led technology at Local.com, launching the destination, which became fastest growing local site in 3 months with 4.4 million unique visitors. For over 6 years, David held key senior positions at Interchange, a leading PPC platform. As a founding partner at Mail2World he created an email service, establishing its use to 6.5 million hosted mailboxes with clients such as ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services.
Naushad Huda | CEO | Textopoly
While spearheading the triple digit growth of a mobile engagement agency Textopoly, in 4 short years, Naushad is regarded as a leader in the mobile space focused on creativity and innovation. His experience is in creating integrated mobile campaigns and technologies that cater to holistic marketing campaigns are utilized in both social and traditional media. His experience ranges from solutions for small start ups to big brand such as Google, Microsoft Ad Networks, Vitaminwater, Kikkoman, NBC, Blue Fly, Rutgers University, Santa Ana College and Yamaha to name a few. Naushad has also spoken on a variety of panels at events sponsored by the Nxt Stage, OMA, Open Mobile Alliance, and Advertising Federation.
Amy Moore | Paid Search Marketing Specialist | Kelley Blue Book
Amy leads the SEM team at Kelley Blue Book, a leading automotive Web site for new and used vehicle shoppers (www.kbb.com). With more than 15 years in Internet technology, she brings a strong technical and analytical background to the company’s online marketing team. Amy has also been an engineering lead at KBB, a web design instructor and holds an MBA from Chapman University.
Cindy Turrietta | Search Marketing Specialist | San Diego Tourism Bureau
Starting with search engine optimization, Cindy Turrietta has been actively implementing Internet marketing strategies for clients since 2002. In 2005 she also began to create, optimize and manage pay per click campaigns for clients. From[masked] she co-hosted one of the early podcasts on Internet marketing and had the opportunity to interview many of today's search marketing industry leaders. Today her clients span the globe and range from small mom and pop shops to larger membership sites and everything in-between.
Date: Wednesday, February 16th, 2011
Time: 6:00pm - 9:00pm
Place: 2040 Main Street, 2nd Floor, Irvine, CA 92614 MAP
Cost: $20 with early reservation, $40 at the door.
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