A content audit is one of the core activities of content strategy. This meetup is about looking at concrete examples of content audits and exploring the tools at our disposal.
- Website inventory: How to make one and what to look for
- Using Google Analytics to determine what content needs auditing
- Showcase of how we used Content Audit as a starting point for the revision of Liip's CI (still in the making)
- FEEL FREE TO SUGGEST MORE SHOWCASES
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This group is for all UX designers and web-copy-writers in the Zurich area that are interested in getting to know more about content strategy and exchange experiences.
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I started the group because there wasn't any other type of group like this. I've met some great folks in the group who have become close friends and have also met some amazing business owners.
— Bill, started New York City Gay Craft Beer Lovers
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