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Hands-on Content Audit

  • Nov 7, 2012 · 7:00 PM

A content audit is one of the core activities of content strategy. This meetup is about looking at concrete examples of content audits and exploring the tools at our disposal.

Agenda

- Website inventory: How to make one and what to look for

- Using Google Analytics to determine what content needs auditing

- Showcase of how we used Content Audit as a starting point for the revision of Liip's CI (still in the making)

- FEEL FREE TO SUGGEST MORE SHOWCASES

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