Jacqui Chew will explain the important role that influencers can play in any startup marketing effort. She will review the Why's and the How's of influencer programs.
Issues to be covered:
A. The Influencer Eco-System Explained
B. Rules of Engagement.
C. What's in it for Them.
D. Finding common ground - adapting the investor pitch to influencers.
E. Attendee activity (10 minutes) where each attendee develops a pitch for a target reporter/blogger.
Length: 70-90 minutes depending on activity and 10 min Q+A
Target Audience: startups with a stable private beta.
Who’s Jacqui Chew? Read her rants here (http://jacquichew.com/) and for the ‘proper’ stuff go here (http://www.ifusionmarketing.com/).
Have specific questions on working with reporters, bloggers or other influencers?
Add them to the comment section!