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Building Relationships with Reporters, Bloggers and Other Influencers

Jacqui Chew will explain the important role that influencers can play in any startup marketing effort. She will review the Why's and the How's of influencer programs.

Issues to be covered:
A. The Influencer Eco-System Explained
B. Rules of Engagement.
C. What's in it for Them.
D. Finding common ground - adapting the investor pitch to influencers.
E. Attendee activity (10 minutes) where each attendee develops a pitch for a target reporter/blogger.
F. Questions.

Length: 70-90 minutes depending on activity and 10 min Q+A
Target Audience: startups with a stable private beta.

Who’s Jacqui Chew? Read her rants here and for the ‘proper’ stuff go here.

Have specific questions on working with reporters, bloggers or other influencers?

Add them to the comment section!

Join or login to comment.

  • A former member
    A former member

    Jacqui was an absolute master of her environment, topic, and audience. This is to say she was open to all input and negotiated with sincerity and creativity even if the question or comment was slightly off track. This is the type of presenter integrity that is rare. She made everyone feel present and appreciated as she shared information that was truly valuable to all present.

    July 11, 2012

  • ara o.

    We are at the early product development stage of a mobile App for creating music through AI conversational Process. Looking forward to learning from this ATDC group.

    June 4, 2012

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