Global Product Management Talk on Personas
Details
--->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are! Live Broadcast with Real Time Twitter Chat - all content available on-demand later in week: Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.-->
Persona Based Approach to Product Strategy: Live Broadcast by ProdMgmttalk on Blog Talk Radio
Marisa Kopec, SiriusDecisions’ Product Marketing and Management (PMM), Discusses Best-In-Class Practices For Incorporating B-to-B Personas Into Customer Centric Product Strategy
Successful marketing is all about delivering the right information to the right individual at the right time in the buying process. To accomplish this, organizations must construct and abide by a systematic, complete persona-based approach that takes specific b-to-b buying characteristics into account.
Understanding buyer personas is a best practice to ensure that a new offering’s discovery and design process is founded not only on the needs of the end user, but also on those of the buyer. When leveraged properly, buyer personas are a key driver of customer-centric innovation.
Marisa Kopec leads SiriusDecisions’ Product Marketing and Management service, delivering research and advice to help product marketers and managers succeed. Marissa will speak at the weekly Global Product Management Talk on Monday, September 24, 2012 at the simultaneous times of 1:00 PM Pacific Time, 3 PM CST Chicago, and 4:00 PM EST New York.
Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk (http://www.twitter.com/Prodmgmttalk) and tweeting using the hashtag #ProdMgmtTalk.
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Marisa says, "I'm looking forward to discussing personas with the Global Product Management Talk community. Product managers are responsible for identifying various customers/buyers and users' perspectives and isolating appropriate personas to forward product requirements and marketing strategy."
Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk
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Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk
Q1 What are personas?
Q2 Is your customer database or web site able to catalog individuals by persona type?
Q3 How do you identify the attributes & characteristics of key personas for product requirements & marketing strategy?
Q3 Do your MRDs or PRDs incorporate buyer personas or the buying cycle stage definition?
Q4 How do you acquire insights on your buyer personas?
Q5 How do you prioritize which buyer personas you will focus on?
Q6 Share examples or quantitative results from moving to a persona-based approach...
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About Marisa Kopec
Marisa leads SiriusDecisions’ Product Marketing and Management (PMM) service, delivering research and advice to help product marketers and managers succeed.
Before joining SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. She was responsible for the launch of new products into the direct sales channel, including sales communication, training and engagement, as well as external product promotion and client communications.
Prior to this role, Marisa was vice president of global corporate marketing, where her accomplishments included launching a new brand strategy and architecting the development of the company’s first customer-centric data warehouse. She also instituted Gartner’s first data privacy policies and processes, and held the title of chief privacy officer.
Marisa’s Gartner tenure also included serving as vice president of marketing communications, responsible for interactive marketing strategy and corporate marketing communications, planning and execution. Prior to that, she directed Web design and operations, assuming end-to-end responsibility for the architecture of gartner.com.
Before Gartner, Marisa spent six years as the global marketing director at Marine Management Systems, a small software company. She began her career at Modem Media, creating online promotional strategies for clients including Ford Motor Co., Godiva, JCPenney and Sears. Marisa received an MBA in marketing from the University of Connecticut and a BA from the College of the Holy Cross.
Contact
www.linkedin.com/in/marisakopec
@Marisa_Kopec
http://www.siriusdecisions.com/blog/author/mkopecsiriusdecisions-com/
About Global Product Management Talk
For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we bring Product Talks to you!
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