Designing Curiosity for Thinking Machines and Inquisitive Humans

This is a past event

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AI LA ( has partnered with NELAUX (, SupplyFrame (, Interactivism ( Innovate Pasadena ( to create a special design-focused talk that will provide you with a mixture of techniques that can be applied on the job at both the task level for designers and engineers, as well as the strategy level for people in leadership positions.


Curiosity is a powerful motivator that enhances learning, memory and engagement, but it's far more sophisticated than previously understood. Recent neuroscience research reveals that curiosity is not a single cognitive phenomenon, but rather a five-dimensional scale. Furthermore, there are four unique subgroups of people with overlapping but distinct motivations.

In this talk, Julian Scaff introduces a "curiosity matrix" that can be used as a powerful tool for designing different types of curiosity in machine learning systems that can make AI more effective at solving different problems and engaging with a diverse group of human users.

Julian Scaff is the Design Director at the digital product agency Interactivism, and teaches Interaction Design theory and practice at ArtCenter College of Design.

100% ticket proceeds benefits LA's BEST ( -- an afterschool enrichment program, serving 192 elementary schools in the most underserved communities of LA.

Snacks and beverages generously provided thanks to Innovate Pasadena and Interactivism.

Space is limited, so please reserve your spot ASAP!