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True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable seven part framework to leverage what makes you unique and wonder-full in business and achieve a competitive edge. Key Takeaways: Tools: Get equipped with how to uncover weakness and weirdness in your DNA. Skills: Understand how to design in order to amplify uniqueness. Empathy: Gain a deeper appreciation for the need to exceed customer expectations This event has to be registered at https://www.eventbrite.com/e/upgrade-your-agencys-clients-three-priorities-for-2019-tickets-58608003115?aff=Meetup Tickets Current Members of AMA New York: $80 General Attendees: $99 Event Speaker(s) Information *Speaker #1's Name: Stan Phelps *Speaker #1's Title: Founder *Speaker #1's Company: Purple Goldfish Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx Speaker, Forbes Contributor, and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of 10 books which focus on the ways businesses can drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.
AMA New York invites you to the 2019 Marketing Hall of Fame Induction Ceremony on April 16th! Join us as we induct industry thought leaders and experts who have changed the way we practice marketing today. The ceremony will begin with cocktails and food, followed by presentations from our illustrious inductees. They'll share insights from their exciting careers and most notable successes. Attendees will have a rare glimpse into each inductee’s view of how marketing will evolve in the future. Please Register for this event at: https://www.eventbrite.com/e/the-2019-marketing-hall-of-fame-induction-ceremony-tickets-55597137535?aff=meetup Congratulations to our 2018 Marketing Hall of Fame Inductees! Wendy Clark, Chief Executive Officer, DDB Worldwide Ann Lewnes, Executive Vice President and Chief Marketing Officer, Adobe Keith Weed, Chief Marketing and Communications Officer, Unilever Ticket Pricing Early Bird Tickets- Available until March 19th $115 – Early Bird: General Attendee $85 – Early Bird: Current Member of AMA New York Full-Priced Ticket – Available until April 12th $125 – General Attendee $95 – Current Member of AMA New York Hors d’ Oeuvres and drinks during each of the two cocktail portions of the evening Dress: Cocktail attire is suggested. Please Note: This event requires pre-registration on https://www.eventbrite.com/e/the-2019-marketing-hall-of-fame-induction-ceremony-tickets-55597137535?aff=meetup. Ticket sales end on April 12th. Walk-in registration will not be permitted. As a requirement: all attendees must be pre-registered on or before April 12th at 11:30 PM. About the 2019 Inductees Wendy Clark, Global Chief Executive Officer of DDB Worldwide Wendy was named CEO for DDB Worldwide in February 2018, leading 200 offices in 100 countries and more than 11,500 associates globally, following her successful tenure leading a turnaround as CEO of DDB North America. In her three years at the agency, Wendy has launched DDB Flex, the bespoke, cross-agency model customized for DDB’s clients’ businesses. She has also driven a renewed sense of new business winning helping to land over 32 pitch wins, including Volkswagen, McDonald’s, Johnson & Johnson, AT&T, Kellogg’s, Miller Lite and the U.S. Army, to name a few. Ann Lewnes, Executive Vice President and Chief Marketing Officer of Adobe Ann's innate passion for creativity and media drive her as Adobe’s CMO, and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as, under Ann’s leadership, Adobe’s marketing organization led the shift to digital marketing long before it became the norm, setting the template for marketing’s strategic impact on business. Today, Ann is once again pioneering a new category — the evolution of digital marketing to customer experience management — creating end-to-end experiences across every marketing channel by harnessing the power of creativity, comprehensive customer data, new media, and community to drive next-level customer experiences at scale. Keith Weed Chief Marketing and Communications Officer, Unilever As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010. Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.
We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop for agency leaders, you’ll get concrete ideas to jumpstart ‘upgrading’ your current and future client relationships. Author and consultant Karl Sakas (@KarlSakas) will share real-world tips based on his experience advising 300+ agencies on every inhabited continent and his background as an agency operations director. Thanks to AMA New York, you’ll head home with the next steps you can start applying immediately to improve your agency. Your ticket includes light appetizers. This event has to be registered at https://www.eventbrite.com/e/upgrade-your-agencys-clients-three-priorities-for-2019-tickets-58608003115?aff=ebdshpsearchautocomplete Tickets Current Members of AMA New York: $20 General Attendees: $25 Event Speaker(s) Information *Speaker #1's Name: Karl Sakas *Speaker #1's Title: Author & Agency Advisor *Speaker #1's Company: Sakas and Company Speaker #1's Bio (max. 1000 characters): Agency growth is good… unless it gets out of control. Karl Sakas (@KarlSakas) helps agency owners increase their profits and reduce their stress, by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency, and more than 300 articles on agency management. When he’s not helping clients, Karl is an award-winning Past President of AMA Triangle and volunteers as a bartender on a 1930s railroad car. Get a free copy of his eBook Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for his free weekly tips.
We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing, Mark Fine in July but there was so much we still wanted to learn. So we decided to have another sports marketing event with Mark and the Mets last summer, only this time we’ll be in the Mets boardroom! After Mark’s presentation, we will be enjoying the Mets vs. Cardinals game that evening. Did we mention that each ticket will include $30 in food/beverage credit? Check out this interview we did with Mark to get an idea of when we will be discussing. This event has to be registered at: https://www.eventbrite.com/e/marketing-the-new-york-mets-in-2019-tickets-55662924305?aff=Meetup AGENDA: 5:00 – 5:30 Event Check-In 5:30 – 6:30 Presentation 7:10 - Mets vs. Cardinals Game TICKET PRICING: $85 for Current AMA New York Members $95 for General Attendees Game Ticket, Food & Beverage credit are included FEATURED SPEAKER: Mark Fine Executive Director, Marketing New York Mets Mark is a dynamic marketer and creative thinker with extensive experience in all aspects of brand, consumer, digital and social media marketing/content development. Mark’s expertise includes sports and entertainment consumer and brand marketing, strategic planning, digital & social media, creative services management, retail, and big idea thinking and execution. Mark joined the Mets after spending four and a half years with the World-Famous Harlem Globetrotters, most recently as the Globetrotters’ Vice President, Live Event Marketing. He played an integral role in leading the Globetrotters to their four highest-grossing ticket revenue seasons in the 86-year history of the team, which included the highest single grossing Globetrotters’ game in the history of New York’s Madison Square Garden in 2014. Please Note: Tickets to this event are not eligible with other offers or discounts. Refund requests must be received 7 business days before the listed start time. Ticket sales end on Monday, June 10th at 10 PM!! We will not be processing on-site registrations for this event.