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What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,” rather than how others “think it ought to be.” It’s a quality shared by all great hype artists — the propagandists, cult leaders, self-promoters, mischief makers, and boundary-breakers of the world. These hype artists are master persuaders who understand how to turn weaknesses into strengths. They understand how to get what they want when faced with the widest variety of adversities and circumstances. Some hype artists aren’t entirely trustworthy or scrupulous, but they have talents and employ strategies that many of us can ethically repurpose for our own business needs. https://www.amanewyork.org/event/hype-strategies-to-help-you-survive-an-economic-crisis/ This workshop will show you how to benefit from techniques employed by the world’s greatest hype artists so that you too can survive and thrive during challenging times -- especially those we’re currently living through. What You’ll Learn: • How to ethically apply the hype strategies of the world’s greatest persuaders • Methods of gaining an advantage in an economic crisis by turning weaknesses into strengths • Techniques to gain an edge over your competition by applying unorthodox strategies https://www.amanewyork.org/event/hype-strategies-to-help-you-survive-an-economic-crisis/ Speaker Michael F. Schein CEO MicroFame Media Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the Northeastern United States to the Southeastern coast of China. He is also the author of The Hype Handbook, published by McGraw Hill. Reserve your spot today. PARTNER Premier Partner: GreenBook GreenBook is a media company that provides resources to market research, consumer insights, and marketing professionals. Through resources such as IIeX Events, GRIT Reports and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.
We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour. Participate from the comfort of your own home and make our signature cocktail/mocktail, or bring your drink of choice to meet a curated group of career-minded marketers. Join AMA New York along with sister chapters in Atlanta, LA and Puget Sound in Seattle for a fun, interactive trivia game and networking with other professionals across the country. Lauren Parisi (“LP”) is an event and trivia host who helps people keep socially connected while apart. LP will host two rounds of 2000s Pop Culture trivia based on the[masked] era including music, television, movies, events and more! AMA chapter leaders will host two 30-minute networking rounds, before and after the trivia game. Attendees will be divided into ten breakout rooms to engage in small group discussions. Don’t miss this event to build connections, reflect on the year, and have some fun. Why join this event: Have fun at no cost! Play trivia, sip our holiday drink, and meet people across the country or from your area. Get personal and learn! We’re going beyond happy hour to ensure you build deeper, more meaningful connections with small group conversations and have focused, impactful conversations. Grow your network! Meet 10 marketers at different stages in their careers from around the country. LET’S CELEBRATE! https://www.amanewyork.org/event/holiday-cocktails-in-the-greenroom/ Speakers Lauren Parisi (“LP”) Event Host LP has been hosting trivia and other events in the NYC area for over a decade. LP’s random knowledge has made her a game show winner, led her to appear on PBS, and write and host trivia at a few of her favorite places like New York Comic Con, Dolby Soho, and Liberty Science Center.
When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues (stadiums, theaters, theme parks, etc.) and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened. But, these changes also opened up new opportunities. With increased digital engagement, companies can better gauge consumer preferences. And by potentially creating hybrid, multichannel broadcasts, it's possible that live venues will continue to expand audiences by offering ongoing remote access. While we're still in the midst of responding to and recovering from the pandemic, businesses can consider adopting lasting practices and technology for a more flexible, efficient future. WHAT YOU’LL LEARN: How media and entertainment first responded to COVID and its repercussions Examples of new approaches to legacy in-house creativity employed to reinvent productions and events Current limitations and precautions that venues and studios are following, and how they may persist or evolve in the future Technology that can ultimately enhance post-pandemic offerings for more accessible, personalized direct-to-consumer experiences WHO SHOULD ATTEND: College intern to CEO-level staff in media and entertainment Marketing and advertising employers who partner with the industry Consumers interested in how products and services may change Join AMA New York and our sister chapters in Atlanta, LA and Puget Sound in Seattle for a discussion on what media and entertainment companies have learned from this crisis and how they can lay a foundation to “future-proof” the industry. RESERVE YOUR SPOT Speakers PRESTON KEVIN LEWIS - Moderator Senior Vice President, Latin America Warner Bros. Consumer Products Preston directs all operations of the Latin America business, leveraging iconic evergreen, theatrical and television brands such as DC Superheroes (Aquaman, Batman, Superman, Wonder Woman, etc.), Fantastic Beasts, Harry Potter, Arrow, Flash, Big Bang Theory, Looney Tunes and Scooby Doo. Preston assumed this role in February of 2019. Prior to his current role with WBCP, Preston served as Senior Vice President of US Sales & Retail Business Development. In this capacity, he oversaw all aspects of WBCP’s U.S. brick-and-mortar and online retail activity. Partners Premier Partner: GreenBook GreenBook is a media company that provides resources to market research, consumer insights and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.