• ‘Upgrade’ Your Agency’s Clients: Three Priorities For 2019

    We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop for agency leaders, you’ll get concrete ideas to jumpstart ‘upgrading’ your current and future client relationships. Author and consultant Karl Sakas (@KarlSakas) will share real-world tips based on his experience advising 300+ agencies on every inhabited continent and his background as an agency operations director. Thanks to AMA New York, you’ll head home with the next steps you can start applying immediately to improve your agency. Your ticket includes light appetizers. This event has to be registered at https://www.eventbrite.com/e/upgrade-your-agencys-clients-three-priorities-for-2019-tickets-58608003115?aff=ebdshpsearchautocomplete Tickets Current Members of AMA New York: $20 General Attendees: $25 Event Speaker(s) Information *Speaker #1's Name: Karl Sakas *Speaker #1's Title: Author & Agency Advisor *Speaker #1's Company: Sakas and Company Speaker #1's Bio (max. 1000 characters): Agency growth is good… unless it gets out of control. Karl Sakas (@KarlSakas) helps agency owners increase their profits and reduce their stress, by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency, and more than 300 articles on agency management. When he’s not helping clients, Karl is an award-winning Past President of AMA Triangle and volunteers as a bartender on a 1930s railroad car. Get a free copy of his eBook Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for his free weekly tips.

  • Marketing the New York Mets in 2019

    Citi Field

    We had such a fun time learning about the Mets’ marketing strategy from Executive Director of Marketing, Mark Fine in July but there was so much we still wanted to learn. So we decided to have another sports marketing event with Mark and the Mets last summer, only this time we’ll be in the Mets boardroom! After Mark’s presentation, we will be enjoying the Mets vs. Cardinals game that evening. Did we mention that each ticket will include $30 in food/beverage credit? Check out this interview we did with Mark to get an idea of when we will be discussing. This event has to be registered at: https://www.eventbrite.com/e/marketing-the-new-york-mets-in-2019-tickets-55662924305?aff=Meetup AGENDA: 5:00 – 5:30 Event Check-In 5:30 – 6:30 Presentation 7:10 - Mets vs. Cardinals Game TICKET PRICING: $85 for Current AMA New York Members $95 for General Attendees Game Ticket, Food & Beverage credit are included FEATURED SPEAKER: Mark Fine Executive Director, Marketing New York Mets Mark is a dynamic marketer and creative thinker with extensive experience in all aspects of brand, consumer, digital and social media marketing/content development. Mark’s expertise includes sports and entertainment consumer and brand marketing, strategic planning, digital & social media, creative services management, retail, and big idea thinking and execution. Mark joined the Mets after spending four and a half years with the World-Famous Harlem Globetrotters, most recently as the Globetrotters’ Vice President, Live Event Marketing. He played an integral role in leading the Globetrotters to their four highest-grossing ticket revenue seasons in the 86-year history of the team, which included the highest single grossing Globetrotters’ game in the history of New York’s Madison Square Garden in 2014. Please Note: Tickets to this event are not eligible with other offers or discounts. Refund requests must be received 7 business days before the listed start time. Ticket sales end on Monday, June 10th at 10 PM!! We will not be processing on-site registrations for this event.