Pink Goldfish: Exploit Imperfection and Captivate Your Customers

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True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable seven part framework to leverage what makes you unique and wonder-full in business and achieve a competitive edge.

Key Takeaways:
Tools: Get equipped with how to uncover weakness and weirdness in your DNA.
Skills: Understand how to design in order to amplify uniqueness.
Empathy: Gain a deeper appreciation for the need to exceed customer expectations

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Current Members of AMA New York: $45
General Attendees: $65

Event Speaker(s) Information
*Speaker #1's Name: Stan Phelps
*Speaker #1's Title: Founder
*Speaker #1's Company: Purple Goldfish

Stan Phelps, is the Founder of He is a TEDx Speaker, Forbes Contributor, and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of 10 books which focus on the ways businesses can drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.