- The 2019 Marketing Hall of Fame Induction Ceremony
AMA New York invites you to the 2019 Marketing Hall of Fame Induction Ceremony on April 16th! Join us as we induct industry thought leaders and experts who have changed the way we practice marketing today. The ceremony will begin with cocktails and food, followed by presentations from our illustrious inductees. They'll share insights from their exciting careers and most notable successes. Attendees will have a rare glimpse into each inductee’s view of how marketing will evolve in the future. Please Register for this event at: https://www.eventbrite.com/e/the-2019-marketing-hall-of-fame-induction-ceremony-tickets-55597137535?aff=meetup Congratulations to our 2018 Marketing Hall of Fame Inductees! Wendy Clark, Chief Executive Officer, DDB Worldwide Ann Lewnes, Executive Vice President and Chief Marketing Officer, Adobe Keith Weed, Chief Marketing and Communications Officer, Unilever Ticket Pricing Early Bird Tickets- Available until March 19th $115 – Early Bird: General Attendee $85 – Early Bird: Current Member of AMA New York Full-Priced Ticket – Available until April 12th $125 – General Attendee $95 – Current Member of AMA New York Hors d’ Oeuvres and drinks during each of the two cocktail portions of the evening Dress: Cocktail attire is suggested. Please Note: This event requires pre-registration on https://www.eventbrite.com/e/the-2019-marketing-hall-of-fame-induction-ceremony-tickets-55597137535?aff=meetup. Ticket sales end on April 12th. Walk-in registration will not be permitted. As a requirement: all attendees must be pre-registered on or before April 12th at 11:30 PM. About the 2019 Inductees Wendy Clark, Global Chief Executive Officer of DDB Worldwide Wendy was named CEO for DDB Worldwide in February 2018, leading 200 offices in 100 countries and more than 11,500 associates globally, following her successful tenure leading a turnaround as CEO of DDB North America. In her three years at the agency, Wendy has launched DDB Flex, the bespoke, cross-agency model customized for DDB’s clients’ businesses. She has also driven a renewed sense of new business winning helping to land over 32 pitch wins, including Volkswagen, McDonald’s, Johnson & Johnson, AT&T, Kellogg’s, Miller Lite and the U.S. Army, to name a few. Ann Lewnes, Executive Vice President and Chief Marketing Officer of Adobe Ann's innate passion for creativity and media drive her as Adobe’s CMO, and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as, under Ann’s leadership, Adobe’s marketing organization led the shift to digital marketing long before it became the norm, setting the template for marketing’s strategic impact on business. Today, Ann is once again pioneering a new category — the evolution of digital marketing to customer experience management — creating end-to-end experiences across every marketing channel by harnessing the power of creativity, comprehensive customer data, new media, and community to drive next-level customer experiences at scale. Keith Weed Chief Marketing and Communications Officer, Unilever As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010. Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.
- Pink Goldfish: Exploit Imperfection and Captivate Your Customers
True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable seven part framework to leverage what makes you unique and wonder-full in business and achieve a competitive edge. Key Takeaways: Tools: Get equipped with how to uncover weakness and weirdness in your DNA. Skills: Understand how to design in order to amplify uniqueness. Empathy: Gain a deeper appreciation for the need to exceed customer expectations This event has to be registered at https://www.eventbrite.com/e/pink-goldfish-exploit-imperfection-and-captivate-your-customers-tickets-58664864188?aff=eac2 Tickets Current Members of AMA New York: $45 General Attendees: $65 Event Speaker(s) Information *Speaker #1's Name: Stan Phelps *Speaker #1's Title: Founder *Speaker #1's Company: Purple Goldfish Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx Speaker, Forbes Contributor, and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of 10 books which focus on the ways businesses can drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two boys Thomas and James.
- Rainmaking Through Networking
Do you own every room you enter? More directly, can you network? In a day and age where marketing careers have high turnover and many marketers have begun to work for themselves, do you possess the main skill necessary to advance your agenda? Please Register for This Event at: https://www.eventbrite.com/e/rainmaking-through-networking-tickets-56065485376?aff=Meetup Most people think networking is simply going to an event, talking to a lot of people, collecting a lot of cards, having a few drinks, and then going home. This is not effective networking. Networking is hard work – it is not simply having a good time. Join the AMA New York chapter for Rainmaking Through Networking. On March 5th, Bernstein Private Wealth Management Principal, entrepreneur and networker par excellence, Scott Nevins will present his unique program founded on 35+ years of business building experience. At this event we will all become “Black Belt Networkers.” We might even spar! Scott will present an hour of practical how-tos and then we will break for a 90-minute Marketing Mixer — providing you an opportunity to practice what you learned to build your network. TOPICS PRESENTED: What is Effective Networking? Where Do You Network? Networking Basics Why You? Networking Preparation Entering a Room The Networking Conversation The Exit Accountability Tips and Take-Aways Bring lots of business cards and have the LinkedIn app loaded up on your phone. Ticket sales will end at 8 PM on Wednesday, March 13th. No on-site registration will be available.
- Sports Marketing with The Nets
Every niche of marketing is filled with obstacles and opportunities, risks and rewards. No field of marketing has more challenges than sports marketing. How do you create a unique experience regardless of wins and losses? How do you create a community where attending a sports game becomes a tradition? Join the American Marketing Association New York at its latest event: Sports Marketing with the Nets. The Brooklyn Nets have returned home! But with a young team, a new stadium, and a historical area that has changed with the times, how has Premium Marketing Director Tara Carson managed to adapt? What tactics has she used in Branding to separate the team from the brand? Instead of telling us her secrets, will she show us? Please Register At: https://www.eventbrite.com/e/sports-marketing-with-the-nets-tickets-54608210628?aff=Meetup EVENT AGENDA: 5:00 – 5:30 PM Attendee Check-in 5:30 – 7:00 PM Presentation 7:00 – 7:30 PM Q&A 7:30 PM Nets vs. Bulls Game Event ticket includes food and drinks vouchers for the stadium plus a ticket to the evening’s game. FEATURED SPEAKER: Tara Carson Director of Premium Marketing BSE Global Tara is a marketing professional with BSE Global. Though she is new to the Brooklyn Nets she is not new to “Selling Leisure.” As a Marketer for Jet Blue, she spent 15 years crafting unique experiences to the travel audience. Tara led the Regional Marketing and Consumer Promotions team and was responsible for the development and execution of innovative and creative campaigns with the goal of engaging customers. Needless to say, she knows what she is doing and is eager to tackle the Brooklyn Nets. TICKET SALES END FRIDAY, JANUARY 25TH AT 4 PM. NO ON-SITE REGISTRATIONS WILL BE AVAILABLE. PLEASE NOTE: TICKETS ARE LIMITED.
- AMA New York Holiday Cocktail Party
It’s that time of year! In appreciation to our marketing community, AMA New York invites you for cocktails and nibbles. Please join us for an evening of laughter and good cheer at our Annual Holiday Party. Jingle & Mingle! Let’s toast to an amazing 2019 and head into the new year with new connections. Purchase your ticket and get a chance to win a complimentary professional portrait. Festive and chic dress code for a jazzy soiree and swing into the holidays with us! Ticket sales will end at 8 PM on Tuesday, December 12th. No day-of, on-site registration will be available. Please Register At: https://www.eventbrite.com/e/ama-new-york-holiday-cocktail-party-tickets-53116377515?aff=Meetup Ticket Pricing: Current Members of AMA New York: $15 General Attendees: $25
- How To Build Your Brand On Instagram
Join us for a fun night of networking and Instagram Trivia in this interactive workshop. Your knowledge of the platform will be tested as you go through fun round of questions on how to build your brand on Instagram. Everyone will be moving around to each table throughout the night so you’ll get a chance to meet and network with everyone in the room. RSVP today for this educational action-packed event! Don't Forget To Purchase Your Tickets At: https://www.eventbrite.com/e/how-to-build-your-brand-on-instagram-tickets-51820748253?aff=eac2 Ticket Pricing: Current AMA New York Member: $10 General Attendee/Non-Member: $25
- Disrupt Or Be Disrupted!
Three Ways Marketers Can Anticipate and Exploit Dramatic Industry Changes Featuring International Innovation Experts, Gary Fraser And Bryan Mattimore Global competition, increased M & A activity, and the pace of technological advances have placed established US brands in jeopardy of losing significant market share and/or entire businesses from unanticipated competitive incursions. Three new strategic, marketing-innovation methodologies: Disruptive War Gaming, Disruptive Business Modeling, and Disruptive Technology Solutions, pioneered by the innovation agency Growth Engine, can help marketers both anticipate, and proactively create growth opportunities in response to potentially devastating industry disruptions. In this interactive, “minds-on” presentation, Growth Engine Innovation Agency cofounders, Bryan Mattimore and Gary Fraser, will share the how-to’s of three cutting-edge strategic-innovation planning methodologies they have created and successfully applied that enable their Fortune 500 clients to anticipate and exploit industry disruptions. Disruptive War Gaming sessions helps marketers identify winning growth strategies by engaging marketing and sales teams in competitive role-playing, “war game” exercises of both traditional competitors, and potential industry disruptors such as Amazon, Google, or Apple. Disruptive Business Modeling is a strategically-directed, new-idea generation workshop that uses empirically-validated ideation techniques such as strategic continuums and problem re-definition to help established businesses create unexpected, potentially industry-disrupting, new business models. Disruptive Technology Solutions is a future-focused innovation methodology that identifies unexpected technologies that could potentially disrupt – or drive – business growth. The process includes identifying nontraditional partners, often ones that have a breakthrough technology, that can then lead to new joint ventures, R & D initiatives, licensing, and/or acquisition opportunities. Featured Speakers Gary Fraser Chief Strategist Growth Engine Gary is a 30-year veteran of successful marketing innovation initiatives. He was named Marketer of the Year by Brand Week when he led the oral care product innovation team at Unilever. Gary is a graduate of Middlebury and has an MBA from Wharton. Bryan Mattimore Chief Idea Guy Growth Engine Bryan has facilitated over 1000 strategy and new product ideation sessions, and written three books on ideation and innovation process including Idea Stormers (Wiley Jossey-Bass) and 21 Days to a Big Idea (Diversion Books). Bryan is a cum laude graduate of Dartmouth and teaches marketing innovation in Caltech’s Executive Ed program. Please Register At: https://www.eventbrite.com/e/disrupt-or-be-disrupted-three-ways-marketers-can-anticipate-and-exploit-dramatic-industry-changes-tickets-51593008076 Ticket Pricing: Current Members of AMA New York: $25 General Attendee: $35
- Account Based Marketing and the Human Touch
Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement it effectively can be daunting. You’re invited to join us for an exclusive session at gyro as we take a deep dive into the brave new world of ABM: what is it, what does it promise, what are its limitations and how can we make it more human? Please Register At: https://www.eventbrite.com/e/account-based-marketing-and-the-human-touch-tickets-50000085602?aff=Meetup Ticket Pricing: General Attendees: $35 Current Members of AMA New York: $20 Food and drinks will be served. Event Speakers: Gordon Young Editor-in-Chief and Co-Founder The Drum Keith Reynolds Founder and Managing Director Publi.io LLC. Programming Chair AMA New York Keith is a marketing veteran and industry thought leader with deep technology roots. He's been on the leading edge of digital marketing for almost 30 years, beginning as the first IBM Collegiate Rep introducing the PS/2 brand on college campuses around the country and ultimately building a reporting system for the program. He has since worked on digital marketing, sales and demand generation programs with category leaders including, Apple, Kodak, and Vodafone, and launched several technology start-ups. Keith provides consulting, training, facilitation and mentoring for a variety of B2B and B2C clients. His mission is to help them succeed as high-performance content marketing teams by helping them focus on creating a solid content strategy tied to ROI and fostering a culture of goal-setting, results achievement and the personal accountability required to be a winning team -- no matter what the endeavor. Keith is also the programming VP of the AMA New York, bringing numerous events to the NYC marketing community. A speaker, coach, writer and producer, he naturally loves to connect with fellow marketers and share his knowledge and experience to help them accomplish their goals.
- Speed Networking
This event requires pre-registration on https://www.eventbrite.com/e/speed-networking-tickets-46857577275?aff=meetup Join us for a night of Speed Networking with your fellow New York marketers! Doesn’t matter if you’re new to networking or simply stink at circulating a room, with this format you’ll get to meet 7-10 of your peers one-on-one. Your ticket includes a complimentary drink. Get your business cards ready and we’ll see you there! Agenda 6:00 Doors Open 6:15 The Speed Networking process will be explained 6:20 - 7:30 Speed Networking 7:30 Traditional Networking Ticket Pricing: $15 for Current AMA New York Members