Technology Showcase: Akoonu and SYNQY - TECHNOLOGY THAT’S CHANGING MARKETING

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This spring we have been exploring marketing’s central role in leading digital transformation. Now we look at how the technology of marketing is transforming the work we do and how we do it.

In this session, we profile the people and the products that are increasing the impact of marketers both outside and inside the company.

Akoonu and SYNQY are two Bay Area SaaS companies started by marketers looking to infuse companies with a clearer focus on the customer and a more vibrant experience of the brand.

Akoonu's SaaS platform enables marketers to develop in-depth buyer journey maps, targeted messaging, and strategic content plans aligned to their buyers’ needs and processes, so marketing can reduce waste and improve campaign results.

SYNQY lets marketers deliver dynamic brand experiences at the online point of sale.

Come hear from fellow B2B / B2C marketers about their offerings and talk with them about their journeys to bring these products to market.

Speaker Bios

Michael Weissman, CEO and cofounder of Synqy,is a 25-year industry veteran and award-winning brand marketer with over 17 years managing web-based solutions. Over his career, he has generated $700 million in revenue growth, grew share in over 15 different markets and helped his last start-up deliver a 6x return on investment to investors on $190M exit. He has also been an advisor to leading technology companies including Adobe, Apple, Amazon, HP, Symantec, and EDS. Michael is also a MENG member and a Babson College alumnus.

Jeff Freund, founder and CEO of Akoonu, is a veteran entrepreneur and CEO, with over 20 years of experience in the enterprise software industry and serving in executive roles covering a broad range of areas. Prior to Akoonu, he was a founder, CEO, and CTO of Clickability, where he built a cloud-based web content management platform for B2B global enterprise marketers. He led the business through multiple financings and a successful exit to Limelight Networks.

We look forward to seeing you at the next MENG event. Please feel free to share the goodness with your friends and colleagues!

Registration is now open!
Fees:

MENG Members: No Charge

Non-Members: $35

BMA Members, Babson College students / alumni: apply your promo code upon registration

Register/Pay for this event

Please RSVP no later than noon on Tuesday, June 27,to enable us to finalize our room setup and catering orders.

Speaker Bios

Michael Weissman, CEO and cofounder of Synqy,is a 25-year industry veteran and award-winning brand marketer with over 17 years managing web-based solutions. Over his career, he has generated $700 million in revenue growth, grew share in over 15 different markets and helped his last start-up deliver a 6x return on investment to investors on $190M exit. He has also been an advisor to leading technology companies including Adobe, Apple, Amazon, HP, Symantec, and EDS. Michael is also a MENG member and a Babson College alumnus.

Jeff Freund, founder and CEO of Akoonu, is a veteran entrepreneur and CEO, with over 20 years of experience in the enterprise software industry and serving in executive roles covering a broad range of areas. Prior to Akoonu, he was a founder, CEO, and CTO of Clickability, where he built a cloud-based web content management platform for B2B global enterprise marketers. He led the business through multiple financings and a successful exit to Limelight Networks.

We look forward to seeing you at the next MENG event. Please feel free to share the goodness with your friends and colleagues!