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Today’s Top 3 QuickBooks Solutions for Start-ups

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Discover which of the latest QuickBooks alternatives are best for your start-up. Should you go with QuickBooks Online or Xero Online Accounting? What about the desktop version in a hosted environment? Who should keep the books? What works best with payroll services? What is most cost-effective?

Learn the answers from Abbott, Stringham and Lynch accounting consultants who work with the many different options on a day to day basis.


Holly DeVito
Founder and CEO
Sum of All Numbers

Holly is a Certified QuickBooks Pro Advisor and her passion for assisting small businesses led her to establishing her own business, Sum of All Numbers. As the founder and CEO of Sum of All Numbers, Holly brings her decade of business experience in a variety of industries including property management, financial, clothing design and real estate into helping her clients keep their business financials in order. Before starting Sum of All Numbers, Holly was the Chief Financial Officer for the American Red Cross, where she managed a full accounting staff and worked closely with the Board of Directors in making financial decisions for the organization. The primary focus of her business is to provide small business owners with the tools they need to manage their own business financials effectively. Holly studied International Business Management at Brigham Young University – Hawaii and Utah State University.

Fernando Chavez
Accounting Consultant
Abbott, Stringham & Lynch

Fernando, a Certified Intuit Quickbooks ProAdvisor and member of CalCPA, started his career working for two small business owners, mom and dad. Dad started a restaurant and Mom ran a bookkeeping and tax preparation service in the back. Fernando has experience working in various industries, including: Construction, Technology, Non-Profit, Rental Property, Restaurant, Medical, Manufacturing, and Professional Services. Fernando received his bachelor’s degree from Santa Clara University in 2002 and went back in 2008 for his Certificate in Advanced Accounting Proficiency.

Laura Gray
Accounting Consultant
Abbott, Stringham & Lynch

Laura began her career at Lockheed Missiles & Space Co., but her love of small creative teams and forming a vision into reality shifted her from the corporate environment to develop several small start-ups in distribution, construction, real estate development, manufactured housing, and consulting services. She then partnered in another small start-up in electronic manufacturing for the pro audio music industry. As an entrepreneur, she gained executive understanding and knowledge of accounting, customer service, sales, marketing, and distribution channels that sharpened her ability to advise and direct her clients to grow their business successfully. As a business consultant and contract bookkeeper she leverages 20 years of small business development for clients in media production, non-profit, property management, and construction, providing financial planning and analysis for small business ventures. Laura carries a Masters in Accounting from the University of Phoenix, and received her Bachelor of Science in Business Management at San Jose State University with a focus in Strategic Planning for new ventures.