Building a Successful Crowd Funding Campaign (Including a $629K Success Story)!

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Crowd funding is all the buzz as an option to raise funds for new ventures. What is it? What are the different options? And how do you execute a successful campaign? This month’s speakers will answer all these questions and drill down on what to do (and NOT to do) to be successful.

Joy Schoffler, Principal of LeveragePR, will provide an overview of the crowdfunding space, the various types of crowd funding methods and the elements of a successful campaign.

Peter Li, CEO of Atlas Wearables, will share how they raised $629K in their recent Indiegogo campaign, key success factors and their lessons learned. Check out Atlas Wearables’ Indiegogo campaign here --> .

You’ll also be able to test out their innovative fitness tracker first hand at this session!

About the Speakers:

Joy Schoffler, is the principal of one of the fastest-growing PR firms in the nation, Leverage PR, and is a nationally recognized author and speaker in the emerging crowdfunding industry. She serves on the boards of the Crowdfund Intermediary Regulatory Advocates, a national advocacy group, and CF50, a global think-tank for the crowdfunding industry. She most recently launched, an online communications platform that streamlines the PR and branding process for startups. Find out more about Joy @ (

Peter Li is CEO and Co-Founder of Atlas Wearables. Atlas Wearables is reinventing how fitness is measured. The flagship product is a fitness tracker that identifies your exercises, counts your reps and sets, calculates the calories you burned and evaluates your form. Atlas measures your success; all you have to do is work out. Find out more about Peter and Atlas Wearables @ (