AWE Nite SF - September 2019 - AR Advertising & Commerce

This is a past event

42 people went

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Among developing areas of AR, one that’s producing real revenue today is advertising and commerce. This includes consumer AR lenses in social apps as well as product visualization from consumer brands. Altogether, AR advertising is bringing in hundreds of millions in revenue today, projected to grow to $8.8 billion by 2023. How is it all coming together? We’ll go deep with exemplars of AR advertising and commerce.

Join us in this conversation back at the Microsoft Reactor on MONDAY, September 16!

Interested in demoing, sponsoring or volunteering at this event? Fill out this form

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6:30-7:00PM: Doors Open

7:00-7:10PM: Welcome and introduction by Patrick Johnson, Rock Paper Reality and Co-organizer, AWE Nite SF

- Rigel Benton, Interaction Designer 8th Wall & Douglas Sonders, Executive Producer eXeX present: Break through the Noise: WebAR for Advertising
- Chris Barth, Software Engineer, Microsoft
- John Iaia, AR Business Development / Partnerships Lead, Vuforia
- More to be announced soon!

8:00-9:00PM: Networking with pizza and beer sponsored by Super Ventures.

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Our Presenting Companies

- 8th Wall is breaking down walls between the digital and physical worlds, allowing creators and brands to develop immersive content that can be instantly published to the mobile web. 8th Wall has powered activations for brands including Sony Pictures, Miller Lite, British Gas, Heineken, Swiss Airlines, Toyota, Red Bull, Time Magazine and LEGO.
- eXpanded eXistence (eXeX) is a mixed reality solutions company that creates award-winning augmented reality experiences for global brands as well as advanced applications for neurosurgery.
- Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
- PTC’s Vuforia is the most widely used platform for Augmented Reality development.

More to be announced soon!

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Our Sponsors

AWE (Augmented World Expo): The world’s #1 XR event series including conference and expo dates in the USA, Europe, Asia and Israel and 10 meetup chapters around the globe.

Super Ventures: The first early stage fund for Augmented Reality. We believe that AR, VR, and MR are giving people real superpowers and are on a mission to invest in early stage startups that are using these superpowers to change the world. Learn more about the fund, our partners and our portfolio at

The Microsoft Reactor at 680 Folsom is an event-based site that houses three main teams: Mixed Reality Academy and Mixed Reality Capture Studio. The Mixed Reality Academy provides tutorials on mixed reality development and access to expert advice and devices. Workshops will be available, led by our Mixed Reality engineers, local communities and partners in the near future. Learn more at: