Past Meetup

Innovative Scaling Solutions

This Meetup is past

53 people went


Israel has been titled as a start up nation, but new startups worldwide are increasing drastically, and more scaling challenges are introduced. These startups, don’t always remain small, as some grow quickly, struggling to hold on to that innovation mentality. There are also large companies that are trying to learn from startups, how to stay relevant in the field.

This meetup will discuss the innovative scaling solutions by AWS and Wix and the culture and technologies to support such solutions. Please note the lectures will be given in Hebrew.


18:00 - 18:30 - Drinks and food

18:30 - 19:15 - Scaling Wix to over 90M users

19:15 - 19:30 - Break

19:30 - 20:15 - Scaling Your Business in Amazon Style
20:15 - More drinks!

Scaling Wix to over 90M users - Yoav Abrahami

Over the first 10 years of Wix, Wix infrastructure has gone a number of transformations, starting as a monolithic application server with MySQL, evolving to a service based architecture with with diverse infrastructure. Over this 10 years journey, we have learned a thing or two - some DOs and some DON'Ts.

In this presentation I will go over the evolution of Wix architecture, with the different transformations we have done to support Wix at scale. We will share some of our insights about building a web infrastructure for over 90M users

Yoav Abrahami is the Chief Architect at, working with developers and operations on building wix future products as well as accelerating and improving development processes. Prior to joining, Yoav was an Architect at Amdocs Cramer OSS division. Yoav has a MS in Physics and BS in Computer Science from Tel Aviv University.

Scaling Your Business in Amazon Style - Guy Ernest

In Amazon we are very passionate about helping our customers grow to become the next Amazon, Netflix, IronSource or Waze. We learned so much from our own experience and from the experience of many of our customers, and we love to share this experience with others.

We see many small startups that are growing very quickly and struggling to keep the startup (=innovation) mentality. We also see many big companies that are trying to learn from startups how to stay relevant in a competitive market. It is more about agility, independence, smart application, collaboration, and the culture and technologies that can support it.
In this lecture, I will share my personal experience and Amazon experience in solving scale problems. Machine learning is one of these scale solutions, and it is also the reason we broken down Amazon to very small two-pizza teams, and the tools that we give to these teams to have superpowers to innovate fast.


Guy Ernest is the Principal Business Development Manager, Machine Learning at AWS. He joined Amazon more than 4 years ago as a solution architect and helped in building the technical team of AWS in Israel. 2 years ago, he moved to Amazon HQ in Seattle to work as a solution architect for, helping one of the largest companies on the planet to use the cloud better. He recently moved to a business development role in one of my passions of machine learning and deep learning, and helping customers to adopt “ML first” strategies.He also spent 25 years in various technical roles in the IDF, in his own startups and some big companies.