• Fireside Chat UNLEASHED with Mark Bailey, DFJ Growth (SpaceX,Tesla,Twitter,Box)

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING Register Here: https://www.picatic.com/event15277180599779 Registration closes at 10:00AM on July 19th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (at least 5-6 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline and add [masked] as an approved email sender, we're sorry, but you will not receive the link to access the livestream. -------------------------------------------------------------------------------------------- DESCRIPTION Fireside Chat UNLEASHED with Mark Bailey, DFJ Growth: Access Silicon Valley invites you to join a fireside chat on July 19 with DFJ Growth Co-founder/Partner Mark Bailey and Roger Rappoport, Founder of Access Silicon Valley. Mark will share his experiences building hyper-growth startups into sustainable businesses, as well as his investment perspective. ABOUT MARK BAILEY Co-founder & Partner at DFJ Growth Mark focuses on helping DFJ's portfolio companies succeed. He started his career at HP, where the company's progressive team-oriented corporate culture made a strong impression upon him. He worked in HP's optoelectronics division after graduating cum laude with a BSE in electrical engineering and computer science from Princeton University, and before earning an MBA from Harvard Business School. He has since gained more than 30 years of experience in entrepreneurial deal making and company building in both investment and operating roles. He was an executive and corporate officer leading M&A at Symantec and Healtheon/WebMD. He also co-founded WebPartner and was an executive at Portal Software. Mark was one of the first associates at Kleiner Perkins Caufield Byers and a general partner at Venrock Associates. He has been at DFJ since 2002. Mark is always seeking smart, self-aware entrepreneurial teams who have invented something faster, better, or cheaper. Mark believes true innovation is measured best by the extent to which a company can drive changes in habits in the marketplace. He admires the entrepreneurial spirit and the courage it takes to think big and set out on new paths. As a co-founder of DFJ Growth, he's proud of the accomplishments of the companies and teams backed by DFJ Growth over the past decade. Don’t miss Mark Bailey’s Fireside Chat UNLEASHED! ABOUT DFJ DFJ is a venture capital firm that partners with extraordinary entrepreneurs who set out to change the world. Since 1985, DFJ's core funds have raised over $5 billion. Our investments include Baidu (Nasdaq: BIDU), Box (NYSE: BOX), AdMob (Google), Cylance, Nervana (Intel), Planet, Redfin (NYSE: RDFN), Ring (Amazon), Skype, SolarCity (Tesla), SpaceX, Tesla (Nasdaq: TSLA), Twilio (NYSE: TWLO), Twitter (NYSE:TWTR), Tumblr (Yahoo!), Unity, Yammer (Microsoft), and Zoox. DFJ works with companies at seed, early and growth stages, with the goal of creating iconic and lasting businesses. DFJ invests in emerging markets including consumer, enterprise, and disruptive technologies. Learn more at dfj.com. EVENT ORGANIZER: Access Silicon Valley: www.AccessSiliconValley.net RSVP for this FREE event HERE: https://www.picatic.com/event15277180599779

  • IP Fundamentals #1: Developing an IP Portfolio & Strategy

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING Register Here: https://www.picatic.com/event15266837722996 Registration closes at 10:00AM on June 13th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (at least 5-6 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline and add [masked] as an approved email sender, we're sorry, but you will not receive the link to access the livestream. This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. CURRICULUM _______________________ When developing a plan to capture and protect a company’s intellectual property (IP), it is important to understand the various stages involved, what stage the company is currently in, and what is coming next. There are three important stages that effect how a company will develop and protect its IP portfolio. The “Initial Stage” generally corresponds to the startup phase of the company, often before employees have been hired and before any IP has been captured or any protection sought. The second phase is the “Market Defense Stage” in which the company has reached the market and now faces competition, competition that may be knocking of or otherwise making use of the company’s IP. And the third stage is the “Maintenance Stage” that corresponds to when the company’s products and the relative status of the competitors in the market are established. In this first workshop of the 3-part series, Noel Gillespie, partner at Procopio will explore the Initial Stage and what every company needs to do to ensure that: - the IP being created in the company is captured; - the company owns all such IP; - there is a plan to protect the company’s rights in the IP that will allow the company to effectively use the IP in the next stage – the Market Defense Stage; - and the company can successfully communicate all of this to an investor in a manner that conveys a well thought out strategy that will be effective in protecting market share and/or premium pricing. Essential IP documents that will be discussed in detail are the: - NDAs – one way and mutual - Inventions Assignment Agreement - Invention Disclosure Form - Assignment - Contractor Agreement The lessons learned here will enable participants to efficiently and effectively manage their Intellectual Property and avoid common pitfalls which may have long-term repercussions. SPEAKER BIO ___________________ Noel C. Gillespie, advises clients on strategic patent portfolio development and implementation to protect their technology and achieve their business objectives. Noel's practice focuses largely on startup and emerging growth companies, for which he provides counseling with respect to IP portfolio deployment, due diligence, licensing, enforcement, data privacy, and other business advice involving IP and technology concerns. He has extensive experience working with telecommunications companies, especially wireless telecommunications companies, wireless health, health information technology, medical devices, clean tech, and software and Internet companies.

  • SOLD OUT -- THE ART OF SCALING: Making the Transition from Start-up to Scale-up

    DO NOT JOIN THE "WAITLIST" - PLEASE CLICK & RSVP HERE (https://www.eventbrite.com/e/berlin-viewing-party-the-art-of-scaling-transition-from-start-up-to-scale-up-tickets-38131083096) Join us at Arnecke Sibeth (http://arneckesibeth.com/ueber-uns/) in Berlin for a live viewing party (light dinner and drinks included), where we will network and then participate in the live stream from Silicon Valley. We'll introduce you to Access Silicon Valley (http://www.accesssiliconvalley.net/) and will be sharing some incredible insights live from Silicon Valley. AGENDA - BERLIN 5:30-6:00pm - Networking/Sponsor introductions 6:00-6:30pm - LOCAL GUEST SPEAKER 6:30-8:00pm - Livestream Workshop from Silicon Valley For Questions Contact: [masked] This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. CURRICULUM It’s easy to start-up a company. It’s really hard to scale-up a company. Most entrepreneurs never get out of start-up mode. The secret to scaling up a company is to stop doing a bunch of things entrepreneurs are taught to do when starting up, and learn how to do things required to scale-up. This requires a change of mindset and skillset, and the implementation of processes and systems you couldn’t implement while you were still starting up. In this session, we will work through the top ten challenges entrepreneurs face when making the transition from start-up to scale-up and identify what you need to do differently. You will walk away with tangible and effective steps and skills to grow your current or future idea! SPEAKER Bill Reichert Managing Director, Garage Technology Ventures (http://www.garage.com/) Bill Reichert has over 30 years of experience as an entrepreneur and investor. Since co-founding Garage with Guy Kawasaki in 1998, Bill has focused on early-stage information technology and materials science companies. As an investor, Bill has been a board director or board observer at CaseStack, WhiteHat Security, ClearFuels Technology, Simply Hired, MiaSole, D.light Design, ThermoCeramix, and VisaNow, among others. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University. He was a founding board member and a Chairman of the Churchill Club. He was also a charter member and a Board Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is an Advisor to the Women’s Startup Lab in Silicon Valley, and a member of the Council on Foreign Relations in New York. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/) – Investment firm headquartered in San Diego.

  • VC/Founder Showcase: VC@Foundation Capital & CEO@Skycure

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/VC-Founder-Showcase) https://www.picatic.com/VC-Founder-Showcase Registration closes at 12:00pm on October 19th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (within 5 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline and add [masked] as an approved email sender, we're sorry, but you will not receive the link to access the livestream. ----------------------------------------------------------------------------- Access Silicon Valley invites you to the final Fireside Chat of 2017 -- "Investors and Their Portfolio Companies," where investors and their star portfolio companies discuss topics relevant to entrepreneurs and investors. Joining us for this rare edition are two of the most brilliant software & security guru’s. PAUL HOLLAND is a VC & General Partner at Foundation Capital (https://foundationcapital.com/), one of the hottest, most innovative and sought after venture capital firms in Silicon Valley. You may have heard of a few of their investments: In July, one of Paul’s most notable investments came to fruition when Israel-based Skycure, a leader in mobile threat defense, was acquired by Symantec, the world’s leading cyber security company. ADI SHARABANI, co-founder and CEO of Skycure (https://www.skycure.com/) will join Paul on the stage to share his incredible Silicon Valley “Cinderella Story”. Having only started Skycure 5 years ago before his big exit, we all could learn a thing or two from Adi! Roger Rappoport, (http://www.procopio.com/attorneys/view/roger-c-rappoport) founder of Access Silicon Valley, and leader of Procopio's Emerging Companies and Venture Capital practice group, will moderate this Fireside Chat “Unleashed” discussing: the most efficient and effective ways to raise capital in today’s environment; the do's and don't's of fundraising; and, building and scaling a company and the culture of that company, from both the investors' and founder's perspective. Entrepreneurs will gain a practical perspective and insight into the fundraising process, what investors are looking for, how to reach them and, most importantly, what entrepreneurs need to do (and not do) to get a meeting and raise a successful round. Additionally Roger will explore Skycure’s relationship with Foundation Capital, honing in on that unique bond between a VC and entrepreneur, as well as Adi’s journey, from his early days as an entrepreneur in Israel, to leading the security division at IBM, and becoming a co-founder of Skycure. Join us for this interactive, audience-driven evening of insights from the perspectives of two of the most interesting and inspiring leaders who’ve made it big in Silicon Valley! Don't miss PAUL HOLLAND & ADI SHARABNI unleashed!! BIOS Foundation Capital Foundation Capital (http://www.foundationcapital.com/)is a venture capital firm dedicated to the proposition that one entrepreneur's idea, with the right support, can become a business that changes the world. The company is made up of former entrepreneurs who set out to create the firm they wanted as founders. This forward-thinking team of VCs has helped companies like Lending Club change the way money is lent and borrowed, Sunrun reinvent the residential clean energy market, and Netflix revolutionize media distribution and consumption, among many others. Foundation Capital is currently invested in more than 60 high-growth ventures in the areas of consumer, information technology, software, digital energy, financial technology and marketing technology. These investments include AdRoll, Beepi, Bolt Threads, DogVacay, Kik, ForgeRock, Lending Home, Localytics and Visier. The firm's twenty-six IPOs include Lending Club, OnDeck, Chegg, Sunrun, MobileIron, Control4, TubeMogul, Envestnet, Financial Engines, Netflix, NetZero, Responsys and Silver Spring Networks. Read more at www.foundationcapital.com. PAUL HOLLAND General Partner, Foundation Capital Paul helps take start-up companies from zero to $100M quickly. Professionally, Paul’s favorite place to be is “inside the tornado” of a fast growing, dynamic start-up. He has helped to generate over $13B in market capitalization in his operating career. He invests in the IT, consumer, and digital energy sectors; and is on the boards of Homesuite, Peerspace, SkyCure, Dreambox Learning, Kik and InsideView. Past investments include Chegg (CHGG), MobileIron (MOBL), Coverity (acquired by Synopsys), Averail (acquired by MobileIron), Conformia (acquired by Oracle), Ketera (acquired by Rearden Commerce), RouteScience (acquired by Avaya), Talking Blocks (acquired by Hewlett-Packard), and TuVox (acquired by West). Paul began his career at SRI International, where–as he likes to tell his kids–he was like a “human Google,” conducting inquiries on a broad variety of topics for Global 2000 companies. He received his MBA from UC Berkeley, MA from University of Virginia, and BS from James Madison University. Paul, his wife Linda, and their three teenage daughters live in tah.mah.lah (http://www.tahmahlah.com/), their aggressively “green” house in Portola Valley. Paul is a former president of the Western Association of Venture Capitalists; and is the producer of Something Ventured (http://www.somethingventuredthemovie.com/), a critically acclaimed documentary about the early days of the Silicon Valley. He has guest lectured on entrepreneurship at Stanford, Harvard, Columbia, Dartmouth, MIT, and James Madison University. ADI SHARABANI SVP, Modern OS Security, Symantec Corporation Adi Sharabani is the CEO and co-founder of Skycure, the leader in the Mobile Thread Defense field that was recently acquired by Symantec (July 2017). A world-renowned security expert with years of experience in enterprise software, Adi was formerly the leader of security for IBM software products. He came to IBM through the acquisition of Watchfire, a market leader in the field of application security, where Adi built and led its security and research group. Adi holds more than 25 patents in the security space, and his works, presentations and keynotes are regularly given the highest accolades at prestigious conferences. Adi earned a BSc in Mathematics and Physics from Tel Aviv University, and is a fellow in Professor Yuval’s workshop for science, technology and security. Committed to cyber security education, Adi has been a teacher and education advisor, playing a key role in the vision and implementation of the cyber defense curriculum for high school students in Israel majoring in cyber security. After compiling decades of leadership in cyber security, Adi co-founded Skycure with the central idea of improving mobile security with a more proactive and predictive Mobile Threat Defense solution. In an interview for the RSA Conference blog, Adi notes, “Organizations [need] the ability to evolve to address the changing nature of [mobile security] attacks… for the most part, devices are simply running naked.” Adi embraces cyber security research and development, realizing that only through targeted research and continuous innovation can mobile security evolve into intelligent and highly active security for organizations. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/)– Investment firm headquartered in San Diego.

  • WOMEN RAISING FUNDING: Understanding Challenges & How to Give Yourself an Edge

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: https://www.picatic.com/women-raising-funding (https://www.picatic.com/women-raising-funding) Registration closes at 12:00pm on September 27th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (5 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline and add [masked] as an approved email sender, we're sorry, but you will not receive the link to access the livestream. Target audience: THIS IS EVENT IS FOR BOTH MEN & WOMEN! • Startup founders startup executives, entrepreneurs, innovators, designers and developers who work with female founders • Investors who want to support women-founded companies • Women who are considering or have started a company • Women running successful companies who are looking for additional capital OVERVIEW Starting a company is difficult for anyone, but statistics have shown that women have an even more difficult time obtaining funding from outside investors. Some women avoid the fundraising route and self-fund or rely on friends and family which can delay the growth of their company. In this women-driven panel event, four very successful and influential women in Silicon Valley will share their valuable insights and talk through key challenges women founders face. If you are a female entrepreneur who wants to feel empowered to excel OR a male entrepreneur who wants to be more inclusive of and sensitized to the women in Silicon Valley, this event is for you! Carine Schneider, founder and CEO of WFFConnect (https://wffconnect.com/) and serial entrepreneur who has successfully raised capital in both the U.S. and Europe;Jana Lee, VC, Principal at BlueRun Ventures (http://brv.com/) who focuses on early stage consumer and mobile big data opportunities; Ari Horie, founder and CEO of Women’s Startup Lab (https://womenstartuplab.com/) who has featured in various publications and given the honor as a Keynote Speaker and Panelist for Women Startups and Technology conferences; and, Trish Costella, founder and CEO of Portfolia (http://www.portfolia.co/) who’s lifelong passion has been on unlocking the personal and professional talents of women, will discuss: • Traits that can torpedo women during fundraising • Why women fail as founders and how to make sure you don’t • Tips and hints for creating an effective pitch • Understanding unconscious bias both men and women investors may have when investing in women-led companies • How women investors are changing the investment model; especially those who wish to focus their investment in women founded companies. SPEAKERS JANA LEE Principal/VC at BlueRun Ventures Jana Lee (Trantow) is an investor and entrepreneur. Jana was in the top 5% of a Fortune 40 company by the age of 25 and decided to make the jump to building consumer technology products and companies. Jana has co-founded two companies herself and is now on a Principal at BlueRun Ventures and continues to advise and mentor early stage entrepreneurs. CARINE SCHNEIDER Founder and CEO of WFFConnect Carine Schneider is an experienced and well-connected leader in private market and global compensation industry with deep experience working in consulting, technology & financial services. She is the founder and CEO of WFFConnect, a mission-driven company that connects women founders with the investment community. She was recently named one of 17 “Women to Watch” in 2017 by Brown Brothers Harriman Center on Women and Wealth and one of the 100 Influential Women in Silicon Valley by the Silicon Valley Business Journal. Carine was formerly the President, NASDAQ Private Market Equity Solutions, serving privately held companies. She was responsible for worldwide sales, marketing and operations. She has held various leadership positions including CEO of EASi (now Certent), founder and CEO of Global Shares, Partner at PwC, Director of Strategic Planning and Development with Smith Barney and was the Leader of the Global Stock Plan Services at Towers Watson. In 1992, Carine was the founding Executive Director of the National Association of Stock Plan Professionals (NASPP). Carine started her career as Manager of Shareholder Relations at Oracle Corporation where she assisted in the IPO and managed all aspects of the company's various stock plans. Carine served on the Board of Directors of both EASi and Global Shares. In 1999, Ms. Schneider founded the Global Equity Organization (GEO) that now has over 6000 members worldwide. She currently serves as the Chairperson of the Board of Directors. Ms. Schneider was born in The Netherlands and speaks Dutch and English. She received her degree in Psychology & Sociology from the University of California. She is a frequent speaker at conferences around the world, including President Obama’s 2016 Global Entrepreneurial Summit, and has authored various articles and chapters in industry publications. ARI HORIE Ari Horie is Founder & CEO of Women’s Startup Lab (WSLab), a founder development accelerator based in the heart of Silicon Valley. Ari is a prominent Silicon Valley entrepreneur and has been named one of Silicon Valley Business Journal’s “Women of Influence in Silicon Valley” in 2015, one of CNN’s 10 Visionary Women of 2014 (http://www.cnn.com/interactive/2014/03/living/cnn10-visionary-women/), and “40 over 40” Women to Watch in 2015. Ari Horie is an active keynote speaker at leading tech conferences, such as NES Japan (https://www.youtube.com/watch?v=FAEUuLKdXuY), SXSW Las Vegas (https://www.youtube.com/watch?v=0HxFS6IdE3E) 2014, and SXSWedu in Austin in 2016. WSLab and Ari have been featured in The Huffington Post, Wall Street Journal, Forbes (http://www.forbes.com/sites/geristengel/2015/01/07/11-reasons-2015s-outlook-for-women-entrepreneurs-is-coming-up-roses/), Silicon Valley Business Journal (http://www.bizjournals.com/sanjose/print-edition/2014/10/17/how-aire-horie-shifted-her-perspective-and-her.html?ana=e_ph_prem&u=ksAWpKs7qFNzi8HPbRsw0Q07662dcc&t=1413567949&page=all), Fast Company (http://www.fastcompany.com/3037096/9-different-definitions-on-the-meaning-of-work-life-balance?partner=rss), Marie Claire (http://www.marieclaire.com/world-reports/inspirational-women/20-women-changing-the-ratio) “20 women Changing the Ratio”, and Success Magazine (http://www.success.com/article/beyond-lean-in-womens-startup-lab-ceo-on-the-hito-rule). Trish Costello Founder and CEO of Portfolia Trish founded Portfolia (http://www.portfolia.co/) in 2014 with a vision for a new model of entrepreneurial investing designed for women. Her goal is over 100,000 women (and their colleagues and friends) investing in Portfolia Funds in five years. Trish is recognized globally for her pioneering work in selecting and grooming emerging leaders as co-founder, long-time CEO and now CEO Emeritus of the Kauffman Fellows Program, the premier global leadership program for VCs. She also served at Founding President of CVE Capital Corp, the holding company of a $1B+ venture capital fund of funds. Trish was on the start-up team of the Kauffman Foundation’s entrepreneurship center, led the Commercialization Sub-Committee of the National Science Foundation, and directed the Arthur Blank Center for Entrepreneurship at the globally-ranked Babson College. Trish’s lifelong passion has been on unlocking the personal and professional talents of women, and believes women will be both highly successful entrepreneurial investors and bring along an entrepreneurial renaissance when they back the companies they want in the marketplace. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/)– Investment firm headquartered in San Diego.

  • B2B Viral Marketing: Can You Build Buzz Like a Consumer App?

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/b2b-viral-marketing) https://www.picatic.com/b2b-viral-marketing Registration closes at 12:00pm on August 30th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (10-15 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline, we're sorry, but you will not receive the link to access the livestream. This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. ------------------------------------------------------------------- CURRICULUM Would you like to drive thousands of leads to your B2B website, product, or brand by harnessing the power of free mass media coverage, industry buzz, social sharing, dynamic events, and organic word-of-mouth? In Viral B2B Marketing: Can You Build Buzz Like a Consumer App Even If You're for the Enterprise?, PR Hacker CEO and viral expert Ben Kaplan [www.prhacker.com] will go inside some of the most noteworthy B2B marketing hits of the past decade to get a better understanding of how viral principles are changing the face of modern business-to-business marketing and growth. Learn how your B2B startup, midsize company, or enterprise can use these learnings to create disproportionate leverage — pulling in new leads, users, and customers at a surprisingly low acquisition cost. TARGET AUDIENCE • Major B2B brands that want to drive awareness, consideration, and purchase of their products • B2B enterprises who want to generate leads and draw-in new customers • B2B founders and CEOs who want to be thought leaders in their industry PR, social media, and digital marketing managers at • B2B companies who need scalable PR buzz TOPICS COVERED • How to “create news” and make ANY B2B brand or startup “newsworthy” • How to differentiate yourself from your competitors — and piggyback on their PR coverage • How to become a thought leader in your industry and be the go-to person for interviews • How to drive maximum coverage of your conference booth with event PR before, during, and after • How to leverage breaking and seasonal news to create powerful call-to-action triggers • How to quickly warm up leads that start out cold by demonstrating clear value • How to leverage your LinkedIn network in a rapid fire and scalable way • How to activate emotions that cause more industry buzz and word-of-mouth sharing • How to convert offline activities to online engagement (and vice versa) • How to convert mass media and social media exposure into website traffic and user data capture SPEAKER BIO Ben Kaplan (@benjaminkaplan) is the founder and CEO of PR Hacker (http://www.prhacker.com/), the fastest growing PR company in the world. He is a rare "quadruple threat" PR and media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and Discover Card), founded a boutique PR firm (with clients like Budweiser and Mercedes-Benz), and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). He is also an accomplished coder, startup founder, and Harvard-trained economist. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/)– Investment firm headquartered in San Diego.

  • Crafting Your Business Model for a Scalable, Profitable Company

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/scalable-business-model) https://www.picatic.com/scalable-business-model Registration closes at 6:00pm on August 16th (CALIFORNIA TIME), so please register now so you don't forget! We will send out an email (10-15 hours prior to the event) to all who register through the link above. If you do not register through the link above by the deadline, we're sorry, but you will not receive the link to access the livestream. ------------------------------------------------------------------------ This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. CURRICULUM The key to building a successful business is to make sure that you have a sustainable, scalable business model. A good business model is more than a bunch of objectives and strategies; you need to convert those strategies into a financial model and metrics. In this session, Bill Reichert (of Garage Technology Ventures (http://www.garage.com/)) will review the elements of your business model (starting with the Value Proposition as discussed in his first workshop on July 13) and provide a framework for converting them into a financial model and key metrics. Entrepreneurs will be challenged to articulate their current hypotheses for each element, and then connect the elements in their “Business Model Formula,” the financial model that converts their words into economics. During the workshop, participants will learn: • The nine key elements of the Business Model Matrix • The limitations of the “Business Model Canvas” • Why most business models are doomed to failure • How to test, iterate, and validate the business model elements • How to convert the business model into a financial model • Questions investors will ask about the business model By the end of the workshop, participants will have a practical and useful framework that will enable them to develop, test, and validate the business and financial model! SPEAKER Bill Reichert Managing Director, Garage Technology Ventures (http://www.garage.com/) Bill Reichert has over 30 years of experience as an entrepreneur and investor. Since co-founding Garage with Guy Kawasaki in 1998, Bill has focused on early-stage information technology and materials science companies. As an investor, Bill has been a board director or board observer at CaseStack, WhiteHat Security, ClearFuels Technology, Simply Hired, MiaSole, D.light Design, ThermoCeramix, and VisaNow, among others. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University. He was a founding board member and a Chairman of the Churchill Club. He was also a charter member and a Board Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is an Advisor to the Women’s Startup Lab in Silicon Valley, and a member of the Council on Foreign Relations in New York. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/) – Investment firm headquartered in San Diego.

  • Messaging for Your Market: Tell Your Story, Win Customers, Attract Investors

    PLEASE DO NOT RSVP/JOIN WAIT-LIST ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/brand-storytelling) https://www.picatic.com/brand-storytelling Registration closes at 11:00pm on July 25th (CALIFORNIA TIME), so please do it now so you don't forget! We will send out an email at least 5 hours prior to the event to all who register through the link above. If you do not register through the link above, you will not receive the link to access the livestream. This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. CURRICULUM Every startup needs to be able to tell a story, to win customers and get funding from investors. Access Silicon Valley invites you to join us for a highly informative branding and storytelling workshop with an industry expert. Jasmine Bina, founder of Concept Bureau (https://mailgw01.procopio.com/enduser/classify_url.html?url=NdHPyL44ZdToRpVvYW8BDoCuz2sOdTzQF8Y+qFjO0NJ/c3O9DADGJmNhucsS4ACF), will explain how to create compelling messaging that converts your audience. Through the use of powerful frameworks and clear, real-life examples, she'll walk through the steps necessary to get you from a great idea to a story that sells. Narrative is the backbone to any market launch or growth plan, and getting your target consumers to shift their perspective is a crucial step in early adoption, loyalty, and evangelism. Learn how the right process for creating your story and key messaging can change your relationship with customers (and investors!) and build a strong market position. Topics to be discussed will include: • Core frameworks for defensible positioning and messaging: - Segmenting your customers through psychographic profiles - Surveying the competitive brand landscape - Diagnosing user experience for hidden opportunities • Finding patterns and core beliefs in the mix • Decoding user behaviors worth leveraging • Trigger language and messaging • Bringing a message to life in the channels that matter SPEAKER Jasmine Bina is the Founder and CEO of Concept Bureau, a brand strategy agency with roots in the storytelling world of PR. She has spent the last decade working with U.S. and international companies from a variety of industries, with a special focus on B2C brands reaching millennial consumers, and translating foreign brands for a US market. Her work with growth stage startups to established names ties brand identity into the fabric of a business - from product development to marketing and sales - to create defensible market positioning in dynamic environments. Entrenched in the VC world, Jasmine knows what it takes to make foreign companies appeal to the US market and investors. She received her BA in literature from UC Berkeley and holds an MBA from NYU. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/) – Investment firm headquartered in San Diego.

  • Getting to Wow! The Art of Communicating Your Compelling Value Proposition

    THERE IS NO WAIT-LIST FOR THIS EVENT. REGISTER HERE (https://www.picatic.com/event14969567433515) TODAY (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: https://www.picatic.com/event14969567433515 Registration closes on July 12th at 7:00PM Pacific Time (California). Please register now (https://www.picatic.com/event14969567433515)so you don't forget! We will send out an email after registration closes (approx 10-12 hours prior to the event) to those who register through the link above. -------------------------------------------------------------------------------- This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. CURRICULUM If you have only a few seconds to communicate the essence of your company, what is the most important message to deliver? What are the three or four sentences that can be spoken by a normal human, and can be understood by a normal human, that really capture the essence of what makes your company so interesting? Every entrepreneur needs to distill the essence of what is exciting about their company down to 20 seconds. Forget the 60-second elevator pitch; you need to get to “Wow!” The secret to getting someone excited about your company is to connect with a compelling value proposition. In this session, drawing on his own experience pitching to investors, Bill will clarify the difference between a pitch and a presentation, and walk through a framework for developing a 20 second Wow! that you can use in all your communications. SPEAKER Bill Reichert Managing Director, Garage Technology Ventures (http://www.garage.com/) Bill Reichert has over 30 years of experience as an entrepreneur and investor. Since co-founding Garage with Guy Kawasaki in 1998, Bill has focused on early-stage information technology and materials science companies. As an investor, Bill has been a board director or board observer at CaseStack, WhiteHat Security, ClearFuels Technology, Simply Hired, MiaSole, D.light Design, ThermoCeramix, and VisaNow, among others. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University. He was a founding board member and a Chairman of the Churchill Club. He was also a charter member and a Board Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is an Advisor to the Women’s Startup Lab in Silicon Valley, and a member of the Council on Foreign Relations in New York. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/)– Investment firm headquartered in San Diego.

  • From Seed to Series A: Building Your Marketing Stack (Part 2 of 2)

    NO RSVP's ON MEETUP... REGISTER HERE (FOR FREE) TO RECEIVE AN EMAIL WITH THE LIVESTREAM VIEWING LINK: (https://www.picatic.com/event14963569887007) https://www.picatic.com/event14963569887007 Registration closes 15 hours prior to event start time, so please do it now so you don't forget! We will send out an email at least 12 hours prior to the event to all who register through the link above. This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. ---------------------------------------------------------------------------------- CURRICULUM Your lead-gen funnel is doing what it’s supposed to… it is generating leads (at the volume you want). Customers are signing up, they are downloading, and now what? It’s not enough for them just to give you an email—are you using the app? Are they telling their friends? What can you do to keep them engaged? In this second discussion about the marketing tools and tactics—e.g. the marketing “stack” for your (rapidly) growing business. Ben Kaplan, CEO of PR Hacker and long-time marketing hacker and stack-builder, will dive into what it takes to engage, nurture and inspire your new customers into deeply loyal and raving fans. See what folks had to say after Ben’s last workshop: https://youtu.be/_91d1ZheVHg https://youtu.be/JhlskSaDHtk “I sincerely appreciate all of the work that went into putting this event together. Absolutely fantastic, and so thankful I stumbled my way to the Access Silicon Valley website. Love the presentation!” - Geoffrey L. “This guy is the smartest PR guy around." - David K. "I absolutely loved the first iteration of From Seed to Series." TARGET AUDIENCE: 1. Major brands that want to drive awareness, consideration, and purchase of their products 2. Startup founders and entrepreneurs who need to show "traction" 3. PR, advertising, social media, and digital marketing managers who need higher KPIs and lower budgets 4. Anyone who wants to "hack" viral marketing for their startup, company, or cause SPEAKER BIO Ben Kaplan (@benjaminkaplan) is the founder and CEO of PR Hacker (http://www.prhacker.com/), the fastest growing PR company in the world. He is a rare "quadruple threat" PR and media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and Discover Card), founded a boutique PR firm (with clients like Budweiser and Mercedes-Benz), and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). He is also an accomplished coder, startup founder, and Harvard-trained economist. ORGANIZER PREMIER SPONSORS Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from[masked]. VentureMoney Management Co. (http://venture.money/)– Investment firm headquartered in San Diego.