I'm a Behavioral Scientist on NORC’s Behavioral and Economic Analysis and Decision-Making (BEAD) team where I
focus on issues relating to behavioral finance, judgment and decision making, and user experience. I'm an avid consumer of all things B.E.
I became involved with Action design in 2015 while pursuing my Master's in Behavioral Economics. These events continue to open my eyes to the seemingly countless applications of behavioral science to business, government, and self improvement.
I'm passionate about leveraging behavioral science to help people lead more intentional and impactful lives. And I help clients ranging from start-ups to the Fortune 100 design products and services that change behavior and drive growth.
I'm a Behavioral Researcher, and Head of Behavioral Science at Morningstar. Lover of all things behavioral econ, psych, and stats. Author of https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623