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Whether you’re sending an email to users about a new feature, or trying to encourage people to exercise more, most many-to-one communications like email have an explicit behavioral goal: encouraging the recipient to take action.
This month, we have Chris Daggett, Vice President at Ideas42 – the largest behavioral economics shop in the country. He’ll teach you the proprietary audit framework they’ve developed in partnership with companies, NGOs and government agencies to facilitate action and influence behavior--such as leveraging behavioral design to increase uptake of health care, decrease energy use, or improve debt collections. Here’s an example of one of their projects (with Opower): http://www.ideas42.org/social-norms-and-energy-conservation/
As always, meet at 6:30, talk from 7-8.