Greetings Action Designers!
Action Design Radio is back with Season Two! We just dropped our latest podcast episode: "Ruth Schmidt - Integrating Behavioral Science and Design Thinking." You can listen at:
Podcast Addict: https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en
Or anywhere else you usually get your podcasts. And be sure to check out our blog for a forthcoming accompanying synopsis of this episode and additional insight from our podcast team.
Ruth Schmidt is a Visiting Industry Professor and Director of Strategic Initiatives at the Illinois Institute of Technology – Institute of Design. Prior to joining ID, Ruth served as a senior leader at Doblin/Deloitte for over eight years, where she led teams in applying design-informed innovation strategy to solve complex challenges and grow new innovation functions within client organizations, primarily in the health care and financial services industries. She has presented on behavioral economics and communication theory + design at multiple institutions, publications, and conferences. In our Season Two opener, Ruth joins Erik and Zach to discuss the intersection of behavioral science and design. Ruth shares her perspective on the importance of considering the people for whom you are designing a product, service, or experience. They cover cross-industry examples of when to lead with a behavioral science lens and support it by design thinking, vice versa, and why.
Ruth on the relationship between behavioral science and design:
"If behavioral science is understanding the biases, heuristics, and understanding the cognitive load that is going on, you also have all the things around people design. So, what is my identity like? What are the things about my past experience that I bring to the table? Maybe I interpret things differently only because I had an experience 10 times already, versus coming out of the first time. So that user-centered piece of the design helps us to fill in that part of the picture, I would say. It's a little bit more of the context setting. But that's why I always feel they create a really nice complimentary pair. Because they're coming at people, just from different directions."
Enjoy the latest episode! And don't forget to follow us on Facebook: https://www.facebook.com/groups/actiondesign/
And keep up with our blog: http://www.action-design.org/blog/
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Cynthia and the DC Action Design team