AdTech Junkies -
Very excited to announce our March Meetup will be held at the Westminster Brewing Company!
Through an exciting partnership with them the first 30 people at the March event will receive two free pints of their amazing beer, brewery tour & snacks. Only $7 / person following the first 30.
Alcohol is sponsored by YuMe. YuMe is a multi-screen video advertising technology company that is defining the next generation of TV brand advertising. Food is sponsored by the City of Westminster. Thank you YuMe, Westminster & Westminster Brewing Company!
Following the brewery tours and libations we'll do the Meetup content as usual, featuring some great speakers! With the special agenda we'll be starting this one early at 6PM. This is one you won't want to miss, RSVP today and make sure you show up on time for free brews!
~ Your Ardent Organizers
Jeremy Straight, SVP Strategic Partnerships, SpotXchange
AdTech business are forced to innovate to remain competitive and relevant in our constantly evolving marketplace. Jeremy explores the conflict our business face when partnering with companies to bring to market new services that may completely pivot historical business models while maintaining integrity to the core vision that made the enterprise excel in the first place
Jen McCallum, Account Executive, YuMe
It's an Online Video / TV rumble! Last Meetup we learned from Adam Muennich at Scripps how online video budgets, while increasing, aren't cannibalizing much spend from TV. Jen from YuMe will provide a counter argument supporting how the changing environment of TV advertising is causing an irrefutable shift to online video. You can see Adam's presentation here:
Aaron Martin, Director Product Management, Sovrn
A quick overview to technology stacks publishers are using to drive value through monetization of their content assets today on the web.