Ad Tech Junkies,
The first Ad Tech Meetup of 2019 is upon us - Wednesday February 27th.
Adslot will kindly be supporting this increasingly growing event at its Surry Hills office so a big thanks to them.
First up speaking we have Pubmatic Associate Director, Customer Success, ANZ, Tina Tsang, whose hot topic is "Understanding Inventory Quality: Thinking Beyond Bots".
As brands funnel more of their ad budgets to digital, they have been demanding greater transparency across the digital advertising supply chain and the definition of inventory quality has evolved. Our industry must move beyond ad fraud alone. In this talk, Tsang will provide insights into what both buyers and publishers should be aware of to thrive within the new programmatic future.
Next up we have Head of Media Performance at Verizon Media, Sebastian Graham.
"Your expertise is needed at a higher level", argues Graham, who will look at how you can use the tools and techniques you developed running campaigns to impact the bigger picture - the overall businesses you work with.
A reminder that this meetup is a not-for-profit gathering that has rocketed to now nearly 1,500 members. Aimed at educating and inspiring the like-minded ad tech masses and providing a great networking opportunity, we hope to see you there.
Please come armed with questions for Q&As.
Pip & Evgeny