2017 and it's back to our preferred format; two fantastic speakers and an open space to conclude.
Gez Smith: Agile Marketing - This talk will look at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain, that the old ways of delivering campaigns are no longer as effective.
Instead, Gez suggests we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum.
Based on his 2016 book, ‘Agile Marketing - The Incomplete Guide’, this talk will look at some of the reasons why marketers and advertisers need to adopt agile, some of the areas in which it would work best, and some of the cultural and structural issues that make the adoption so very difficult.
Gez is currently a Global Lead Agile Coach at HSBC, having worked in agile for over 12 years for clients such as 10 Downing Street, The BBC Trust, Lloyds Banking Group and Glastonbury Festivals.
Nick Carr: Winners of #AgileAwards (https://twitter.com/hashtag/AgileAwards?src=hash) 2016 for Best Use of Agile by a Team Outside of IT.
Barclays CRES for Corporate Real Estate Services.
Come hear their inspiring story of using of Agile outside of IT and what was special enough for them to win the award.