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Survival of the Fittest: The Power of Strategy in a Disrupted Marketing World

  • to
  • The Quarry Golf Club

    444 East Basse Road, San Antonio, TX (map)

    29.494738 -98.475317

  • The proliferation of distribution and media channels, the mushrooming array of digital options, and massive Wall Street investments in disruptive technologies are creating complexity and confusion—and driving marketing decisions towards the tactical. In our disrupted economy, Marketing Strategy is more important than ever before. Join Jerry Thomas, founder and CEO of Decision Analyst, as he discusses how research-based insights can lead to powerful marketing strategies for the digital age. 

    Three takeaways:
    1. The essence of strategy: what is the most important principle?
    2. Seven types of research insights that lead to winning strategies.
    3. Three strategy pitfalls to avoid.

    Jerry W. Thomas is President/CEO of Decision Analyst, one of the largest privately owned research and analytics firms in North America. Jerry founded Decision Analyst in 1978, after a career at Hallmark Cards, Kraft Foods, and a large research agency. He is a frequent speaker on marketing, research, and economic topics, and a widely published author in leading research and business journals. He serves on the Board of Advisors for the Masters in Marketing Research graduate program at UT Arlington, and also serves on the Advisory Board for the College of Business.

    Online Registration:
    Board Members: $20.00
    Student Members: $20.00
    Members: $25.00
    Non-Members: $35.00
    Table of 8 – Priority Seating: $250.00

    Walk-In Registration - $10 additional
    Walk-In Student Members: $30.00
    Walk-In Members: $35.00
    Walk-In Non-Members: $45.00

    Registration Link:

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