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2x Mobile at IceMobile

  • May 29, 2012 · 6:00 PM
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Join us for another edition of the Amsterdam UX Cocktail Hour series, this time on Tuesday, May 29, at the offices of IceMobile, winners of an IxDA Award for Appie, a Spin Award for Best Mobile app, creators of the ABN Amro mobile banking apps and many, many more, see:

The evening will feature two presentations: Josh Clark, author of "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps" and Karen McGrane, author of "Content Strategy for Mobile," (coming in 2013) will each give a thirty minute presentation talking about mobile usage, design and content creation.

Josh Clark: The Seven Deadly Myths of Mobile
A set of persistent myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.

Karen McGrane: Adapting Ourselves to Adaptive Content
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Of course there will also be room for socializing, networking, and gossiping with a drink and a snack.

Space is limited to 40 attendees plus 5 IceMobile employees. There will be a strict door policy (your name must be on the guest list), so PLEASE consider carefully if you really can make it on Tuesday, May 29.

If you can't make it and/or want to see Josh & Karen in action some more, I'd like to point you to the full-day workshop "Small Screens, Big Changes" that they will be teaching the next day. Read more about that here: and sign up here:

That's it for now, I hope to see you at IceMobile at the end of this month!

Peter Boersma | Digital Product and Process Design
mobile: [masked] | twitter: @pboersma | skype: peterboersma

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  • David K.

    Very good speakers. Would like to have learned more about ice mobile! Maybe next time?

    May 31, 2012

  • Ramon

    something old, something new.

    May 30, 2012

  • Antje R.

    Great evening: excellent food, fun crowd (old & new), very interesting presentations, and this time even easy to get to for out-of-towners ;-)

    May 30, 2012

  • Matthijs K.

    good speakers..

    May 30, 2012

  • Peter B.

    Liou, the presentations will start around 6:30-6:45. We have to be out of the building by 21:30, and I want to leave room for breaks and drinks in-between and after the presentations. I will "tsch!" you in Berlin ;-)

    May 24, 2012

  • Liou Y.

    Hi Peter,

    At which time do the presentations exactly start? I might have miscalculated my trip back from UXCamp Europe. If I can't make it, I will gladly give up my rvsp for someone else.

    May 24, 2012

  • Youri F.

    Loved the presentation of Josh about Touch last time. Really looking forward to his other presentation about mobile myths.

    May 9, 2012

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