• UX Crawl @ WeTransfer

    Willem Fenengastraat 19

    If you’re interested in taking a sneak peek at how WeTransfer approaches UX, then this Crawl is for you! When we say “WeTransfer” most people think of a very popular, large file transferring service but WeTransfer is more than that. They are a set of tools to move ideas. Head down the Amstel to join us for a low key evening of talks and hear our speakers discuss a variety of topics. If you still have room (after the pizza) there will be space for a Q&A. TALKS: Leveraging user insights from support by Maedhbh Greene, UX Researcher Using user insights to inspire and inform the Collect desktop experience by Jo Barrow, UX Researcher Design in a remote team by Stijn Eversdijk, Product Designer (https://www.linkedin.com/in/stijn-eversdijk-0204aa60/) The semi-permeable membrane by Amy West, Product Manager (https://www.linkedin.com/in/awymest/) HOST WeTransfer (https://wetransfer.com/) was founded in 2009 as the simplest way to send big files around the world. Today, they are a set of beautifully obvious tools to keep your ideas moving. PROGRAM 18:00 Welcome: food & drinks 18:30 Presentations, Q&A 19:30 Drinks & networking

  • UX Crawl @KLM Digital Studio

    KLM Digital Studio

    KLM and AirFrance is a major global air transport player and a recognized leader in digital innovations. They are striving for seamless experience towards customers with diverse profiles, across a variety of touchpoints throughout the whole traveler’s journey. At the meetup, the KLM UX team will share what are their day-to-day struggles and what do they do about them! SPEAKERS How do you personalize an app that is used by millions? By Iris van Wijk https://www.linkedin.com/in/iris-van-wijk/ What is the KLM AirFrance UX strategy and how they translate it to their mobile app? Iris will share an insight into their transformational journey to build a better mobile platform for their customers all over the world. What does it take to be able to ask you: “chicken or pasta”? By Erika Nicks https://www.linkedin.com/in/erika-nicks/ Traveler is not the only customer KLM cares about, as designers they are also making sure that those who are facilitating all the magic around your travels (and behind the scene) would likewise have a smooth experience. How to handle complexity and foresee all the dependencies when several digital touchpoints involved? Erika will take you through the journey of a chicken from B2E to B2C and back. AirFrance and KLM — it’s like a long-distance relationship, how do we make it work? By Luiza Breier https://www.linkedin.com/in/luizabreier/ One customer journey – two airlines. The extra distance makes things … complicated! Emails – too modest, stakeholders – forgotten, assumptions – unspoken. Long-distance relationships may be tough but they have their own surprises too. How their differences make them a stronger team. HOST KLM (https://www.klm.com) has a rich history, an ever-increasing digital presence , and a rapidly expanding UX Team. Their aim is to become the most customer-centric innovative and efficient European Network Carrier. PROGRAM 18:00 Welcome: food & drinks 18:30 Talks 19:30 Drinks & networking PARKING There is a limited number of parking spots in front of the building that is free before 19.00 for up to 1.5 hours with a blue Parking card; after 19.00 it is free with no time limit. Paid parking is also available in the general vicinity.

  • UX Crawl @ Osudio


    BREAK DOWN THE SILOS - UX & EVENT STORMING How to become and remain successful in managing stakeholders? User Experience or Customer Experience is becoming a more and more important discipline for brands and organisations. That’s why different stakeholders will (and must) interfere in this domain. Mapping these stakeholders and being able to cooperate with them in an intelligent way is important for the effect and success of UX/CX-related activities. Osudio will introduce a tool originating from domain-driven software design, called Event Storming. This method is meant to model software and is developed by Alberto Brandolini (https://www.eventstorming.com/). The method is also perfect for identifying the complexity of an organisation and its stakeholders, and the all-too-famous hidden functionalities every project deals with. UX and IT in perfect symbiosis. Something us Osudians, like Alberto, believe in. No more silos. SPEAKERS Femke den Ouden, Digital Strategy Consultant (https://www.linkedin.com/in/femkedenouden/) Pieter Aarts, UX Strategy Consultant (https://www.linkedin.com/in/pietera/) HOST Osudio (https://www.osudio.com/en) is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists. Having worked in e-business since the 90’s Osudio understands what works, what doesn’t and what drives growth. Many of their national and international clients are market leaders: Carlsberg, GStar, Miele, Philips, Goodyear, Adidas and Sligro (a.o.). Osudio's goal is to help clients evolve their business model so they can excel in every market or channel. Using an omnichannel approach and with a clear focus on IT (feasibility), business (viability) and design/UX/CX (desirability). PROGRAM 18:00 Welcome: food & drinks 18:30 Talk and case, Q&A 19:30 Drinks & networking

  • UX Crawl @Ruigrok NetPanel

    Silodam 1A

    Are you interested in conversational interfaces or are you currently developing one? Join our UX meetup at Ruigrok NetPanel! Instead of focussing on the technology, we will make it about the users. In this meetup Ruigrok NetPanel will talk about important aspects you should keep in mind when designing a conversational interface, such as a chatbot. They focus on how to incorporate user research in the design process, to make sure the conversational interface fits your brand and meets the expectations and needs of your users. Using two research cases of the Dutch Belastingdienst and Nuon/Vattenfall, Marije Bakker and Laura Hafkamp will show the relevance of a customer centric approach. ------------------ SPEAKERS 1. Marije Bakker (https://www.linkedin.com/in/marijembakker/) is an experienced qualitative researcher with a background in Social Psychology. Her expertise lies in UX-research in all its facets, from focus groups to collect the needs and demands of users, to usability testing websites and apps. 2. Laura Hafkamp (https://www.linkedin.com/in/laurahafkamp/) is a qualitative researcher. She has experience in interpreting customer behaviour, needs and feedback. Laura worked as a product owner before, so therefore familiar within the digital domain and degree of complexity when it comes to the development of digital services. HOST Ruigrok NetPanel is a leading market research agency based in Amsterdam with more than 25 years of experience in both online and offline qualitative and quantitative market research. One of our areas of expertise is UX-research, which we conduct for companies such as ING, Nuon/Vattenfall, VodafoneZiggo and Schiphol Airport. https://www.ruigroknetpanel.nl/ https://twitter.com/ruigroknetpanel PROGRAM 18:00 Welcome: food & drinks 18:30 Talk Marije & Laura 19:30 Pizza, drinks & networking

  • UX Crawl @Elsevier

    Millennium Tower

    Technological advancement and the data revolution have pushed the boundaries of science and medicine. Discoveries unimaginable a generation ago are uncovered every day. At Elsevier, we recognize the potential for scientists and clinicians to find new answers, reshape human knowledge and tackle the most urgent global crises. We want to make analysis easier for everyone working in science and medicine, enabling them to manage their work more efficiently and spend more time making breakthroughs. That’s why Elsevier is evolving. Growing from our roots in publishing, we’re creating analytical solutions to serve the needs of science and health. Building advanced analytical tools and platforms for today's challenges in science and medicine requires ambitious and dedicated individuals from a wide range of different fields and disciplines to communicate and collaborate. "Design" as a discipline and mindset hereby takes the catalyst role in this complex setup, focusing teams on asking the right questions and solving the right problems. Our user experience design teams count around 100 individuals, together covering a wide range of topics from experience strategy, user research, branding and design systems, UI design and prototyping, accessibility assessment and more. Join us for this UX crawl event and learn more about us and our open UX positions! ------------------ SPEAKERS 1. Jacco Otten – Designing for Search Jacco has 9+ years of experience designing for search-heavy products across Elsevier. Having built up this specific UX knowledge with products for the academic user, he and his team, now apply this knowledge to design products for Life Sciences (Jacco on LinkedIn: https://www.linkedin.com/in/jjotten/). 2. Frederico Estrela – Design System Frederico is a software engineer who is passionate about learning and building cool solutions. He has been working as full stack engineer for 10+ years, of which he spend 5 in Asia where he collected experiences in working across cultures and disciplines. In the past 2 years, Frederico mostly focused on front-end development, which greatly serves his desire to never stop learning (Frederico on LinkedIn: https://www.linkedin.com/in/fredericoestrela/). 3. Philipp Engel – Strategic Design at Elsevier Philipp loves the intersection of product management and UX design, applying design thinking and strategic design methods to new and existing products. He is also a designer of design teams and loves building internal and external communities (Philipp on LinkedIn: https://www.linkedin.com/in/philippengel/ & website: https://divergentthinking.design/). ------------------ HOST Elsevier (http://www.elsevier.com) is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, and deliver better care. ------------------ PROGRAM 18:00 Welcome: food & drinks 18:30 Talks 19:30 Drinks & networking

  • UX Crawl @Happy Labs

    Happy Labs Amsterdam

    Is your company doing a lot of (user) research? But you’re not aware of all the research that is going on? Teams don’t share or combine their research results with each other? Or even worse: teams do the same kind of research without even knowing? Then it’s time to think about operationalizing research but how do you accomplish this in your organization? In this UX Crawl, I would like to share tips and tricks to overcome challenges UX researchers have in a big organization trying to make an impact. SPEAKER Marijke Dekker (https://www.linkedin.com/in/marijke-dekker-8b27144b/) is Co-founder and UX Designer of Sticktail - a user insights platform. Her mission is to help companies to be (more) user centered by giving them the tools and skills to collect and share all their user insights within the organization. Before she started with Sticktail, she worked at Valsplat (a user centered design consultancy) as a UX Designer & Researcher. ------------------ HOW TO JOIN Because we want to have an interesting discussion and we have limited number of seats, we will confirm your participation based on your answer in RSVP. Please join the waiting list by answering the question. You will receive confirmation by the end of the Friday. ------------------ HOST Happy Labs (https://happylabs.nl/) offers the possibility for teams and organizations to test their own ideas or digital products in a fully furnished UX Lab. All without the hassle or a major investment. Everything will be taken care of, from setting up the equipment, like eye tracking, livestreams and devices, to recruiting the participants. Happy Labs can also provide an experienced moderator, translator or note-taker. They will make sure you can focus on your research. All you have to do is show up and walk away with valuable insights. PROGRAM 18:00 Welcome: food & drinks 18:30 Talk by Marijke Dekker 19:30 Drinks & networking

  • UX Crawl @SDL


    SDL has been facing competitive challenges evolving their legacy products. Join us to know how SDL transitioned their products and how they adapted their working methods to efficiently deliver better user experiences. SPEAKERS Derya Donmez (https://www.linkedin.com/in/deryadonmez/) loves transforming design and design research processes, tools, and methodologies over successive releases to improve quality and alignment to engineering workflows. Pedro Canelas (https://www.linkedin.com/in/pedrocanelas/) is responsible for Graphene, a new Design System created to improve the usability and consistency across SDL products. Remy Jacobi (https://www.linkedin.com/in/r%C3%A9my-jacobi-922b5432/) works on a brand new product that enhances translation management and productivity. HOST SDL (www.sdl.com) is the global leader in content creation, translation, and delivery. For 27 years they’ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. PROGRAM 18:00 Doors open, pizza & drinks 18:30 Talks by Derya, Pedro, Remy 19:30 Networking & drinks

  • UX Camp Amsterdam 2019

    Digital Society School

    UXcamp Amsterdam is a one-day BarCamp where you can share your knowledge, stories, and passion about User Experience and related disciplines. It's a free event from the community for the community. There are no spectators, only contributors. Get your ticket here: https://www.uxcampams.com/

  • Running a Value Proposition Design workshop as part of product discovery

    Grrr - Creative Digital Agency

    Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them? This talk introduces “Value Proposition Design” as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable. SPEAKER: Philipp Engel describes himself as a design thinker, UX strategist, product designer, and designer of design orgs. As such he focuses on the overlap of UX design and product management, with a strong preference on “product discovery” using design thinking methods. He hold various roles in the design field in the past 16 years, mostly working for large tech and product companies, often establishing and growing “design” as a discipline. After spending the last 10 years at SDL as UX director, he recently joined Elsevier in their new Amsterdam TechHub, working on several projects and initiatives across various teams and disciplines. One of those initiatives includes workshop facilitation with cross-functional teams, from which he will show and share one example at the meetup. HOST: Grrr (https://grrr.nl/en/), founded in 2013, is a Dutch agency for meaningful matters that unites design and technology into one suave team, distinguishing themselves through innovation and originality. The offer Identity design, digital solutions and innovation and have a mission to make the world cleaner, more inclusive and more honest. Grrr's human-centered approach helps their clients to look through the eyes of their audience, using research, in-house expertise and service design techniques to arrive at insightful conclusions, with a focus on clarity and simplicity. SCHEDULE: 18:30 Welcome, food and drinks 19:00 Talk and Q&A session 20:00 Drinks & networking 21:30 End

  • The Lean Design System of Greenchoice: How to create a Design System on the fly

    Do you ever feel like you just don’t have enough time to create that Design System you would love to have? That’s a shame because Design Systems are very useful. However, making a Design System when you’re busy in a scrum process is difficult. Maurice and Anna will walk us through how they created a Design System ‘on the fly’ for Greenchoice, the most sustainable energy supplier of The Netherlands. They will share: - How it all began and how they convinced stakeholders that thay needed a Design System; - Which steps they took to create a lean Design System; - Who was involved at each step; - What the Greenchoice Design System looks like and how it grows; - How the System is integrated into the production environment; - How Greenchoice combined building the Design System with other ‘scrum’ work. This talk will be interesting for UX designers, UI designers and front-end developers who are just starting with a Design System. SPEAKERS Maurice Timp (https://www.linkedin.com/in/maurice-timp-60370119/) is a Visual Designer and Design System Lead at Angi Studio. As a Design System Lead, Maurice helps organizations set up and maintain their Design Systems. Anna Botsvine (https://www.linkedin.com/in/annabotsvine) has 18 years of experience as a product designer and is a founder of the Angi Studio, a design agency in The Hague. HOST Dept (https://www.deptagency.com/) is an international network of leading digital agencies. From their offices across Europe and the US, the most talented and experienced people in our industry combine creativity, technology and data to deliver digital products and services that build brands, grow businesses and make people’s lives easier. PROGRAM 18:00 Doors open, food & drinks 18:30 Talk by Anna & Maurice 19:30 Networking, drinks