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How to keep "top of mind" with customers during the summer slow down

From: Cindy F.
Sent on: Wednesday, June 30, 2010 3:43 PM

Summer is a time for fun in the sun with family and friends. Because of this, businesses slow way down in the summer.

During this slow period when you are not servicing clients, you can take the time to send cards to clients, prospects and vendors. Send Out Cards has thousands of designs so you can stay ���top of mind��� with a ���thank you for your business��� or an event reminder card. These are actual cards that arrive by U.S. Postal Service.

You may also want to remind clients, prospects and vendors of events and specials by email. Be sure this is a helpful email and not just spam advertising your product or service.

Facebook Fan Page:
A Facebook fan page is a great way to keep in touch with people. Don���t forget to invite them to events by clicking on the calendar page under the text box. A daily or weekly update keeps you ���top of mind.���

Slow times are also great to update Quickbooks. Enter all your business expenses and income into Quickbooks or into an Excel spreadsheet so you have reports and a profi and loss statement for your accountant at tax time.

Phone Calls:
Be sure taht you answer your phone and return phone calls as quickly as possible. No one wants to wait when they need something or when something is urgent. You can also ���catch up��� with clients by calling to see how their birthday, vacation or event turned out.

Webinars and Teleseminars:
The best way to advertise is to teach something. Find something you know about and record it on a tape or video camera. You can then upload the video to Facebook and Youtube.

Remember, slow times are great times to catch up with clients in many ways.

Cindy Freland
Maryland Secretarial Services, Inc.
[address removed]


2009 Business Woman of the Year award recipient by Another Approach Enterprises
2010 Entrepreneur of the Year award recipient by the Greater Bowie Chamber of Commerce

"We meet your deadlines...not ours!"
Cindy Freland, President
12105 Whiston Ct., Bowie, MD 20715
(301)[masked], (301) [masked] fax

This email message originally included an attachment.

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