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The Body, Part 1: Fitness & Health Apps

One of the most popular categories of smartphone apps is health & fitness -- apps to help you exercise, eat smart, sleep well, and stay healthy. In this first in a series of events on The Body, we'll explore the tech and behavior behind several of these apps.  Our guests are:

  • George Mathew, a physician and founder of CareProsper, an app that will help chronic disease patients track their health.
  • Richard Talens, co-founder and Chief Growth Officer at Fitocracy, an app that turns exercise into an addictive social game.

As always, the panel will be followed by networking over wine.

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  • George

    Do Anthropologists have a database of behavioral heuristics, biases, or influence techniques that can be used as a toolkit for projects such as these? It would be interesting to compile such a thing and determine which works in which situations.

    April 14, 2013

  • George

    Great meeting everyone last night, and thank you for the invite! BTW, here's a recent article published in WSJ on corporate wellness programs and incentives:

    April 12, 2013

    • A former member
      A former member

      I'm not sure about the original research, just heard it quoted in a few places. You touched on loss aversion being stronger than motivation to gain, that's also key imo. Perhaps framing non-compliance as a sort of compensation loss can tie that in.

      1 · April 13, 2013

    • George

      I think you're right, Alex - the difficulty comes in what is being assigned as the 'Consequence' - if is too punitive (as seems to be the case with CVS and firing people for Obesity) then it may backfire

      April 14, 2013

  • A former member
    A former member

    Very interesting presentations following two very different approaches "fitness" tech. Would have liked more time for Q&A.

    April 12, 2013

  • George

    Oh and a little extra snark served up by a blogger on wellness apps: "The wellness space is chock full of bright-eyed and bushy-tailed app creators who have all the answers in their handy-dandy little bit of disruptive technology"

    1 · April 12, 2013

  • Abeezer

    Excellent content

    2 · April 12, 2013

  • Irfan E.

    Great talk, definitely learned a lot about the two spectrums of "health" apps!

    1 · April 11, 2013

  • Foxman

    Hoping to make it. All depends on work

    April 10, 2013

  • Lizza

    Can't make it this month but looking forward to May's event.

    April 9, 2013

  • Mehboob A.

    Out of town.. really disappointed to miss this one!

    April 8, 2013

  • Nick

    Wish I could go. I think this is a great topic.

    April 8, 2013

  • Katie H.

    Awesome. Looking forward to it

    April 2, 2013

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