Incentivize Success: Balancing Product and Engineering


A software team is most effective when product and engineering are both empowered. Unfortunately, lopsided teams are very common. How can we balance the forces to maintain a healthy tension? What unique context does each side have, and what natural incentives motivate us? How does this affect what we prioritize, how we track it, and how we deal with things that go wrong?

Casey Watts is a long time Arlington Ruby member and former Herokai. Casey likes system optimizing, technology, singing, dancing, blowing bubbles, enthusiasm, clear communication, hugs. He loves helping people collaborate together more effectively.