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Special guest speaker, Shane VanOosterhout, will teach us the most important things to know about selling art online and what steps to take for success.
Note! This is the first time we will be meeting on a Thursday and a little earlier at 6:00 pm. The meeting will go until about 7:30 with extra time afterwards for more discussion.
Shane's passion is helping creative people build their personal brand using social media tools. "What I do with social media marketing is fun and creative, and it’s not rocket surgery! Today, artists need to connect with their audience through the digital marketplace. We need to be visible online. We need to be able to send people to our Facebook page, our Instagram, our professional website, our Etsy store, because the market demands it. I’m here to help you succeed.”
Shane received his BFA from University of Michigan. His expertise is in graphic design, digital media, photography, social media marketing, and art. He has been an Adjunct and Continuing Studies instructor at KCAD for the last 15 years. He is also a business owner and professional speaker on multiple subjects including marketing, gardening and bees. He has presented at Frederick Meijer Gardens, Pecha Kucha, The Factory, and many non-profit organizations around West Michigan.
In 2017 he launched his Etsy store, VioletBel Studio, selling his mixed media artwork, and will soon be opening a second business, Fern & Blossom, selling repurposed and refinished home and garden goods.
From 2013 to 2017 Shane partnered with a friend to start a social media marketing business, MediaBeetle. In 2017 Shane ended the partnership but continues to provide freelance social media marketing consultation to individuals and businesses.
“I’ve been selling my art and marketing myself for decades. It’s rough for creative individuals because we have to be everything and do everything on our own. It’s easy to become overwhelmed in today’s market of personal branding and digital technology. We have access to huge amounts of information, yet we don’t know where to start or which buttons we’re supposed to push. But digital marketing doesn’t have to be scary or confusing. I believe that any artist can make it work."