Email Marketing for Authors

Glenda Beall's writing studio Writers Circle Around the Table (http://www.glendacouncilbeall.com/p/schedule.html#.V1bDdZErKM8) features several classes throughout the year. In this class, Asheville Writers founder Tara Lynne Groth presents on email marketing. Registering on Meetup DOES NOT reserve a seat in class - you must register directly with Glenda. An online form is here (http://www.glendacouncilbeall.com/p/please-print-and-complete-this-form.html#.V1bEtJErKM8) or you can email her here (glendabeall@msn.com).

Authors keep in touch with their audience by sending newsletters, book tour updates, and special event info. Email marketing has grown more reliable as social media reach becomes unpredictable. When you have an audience who volunteers to hear from you, you need to nurture it. How can you increase open rates with crafty subject lines, prevent unsubscribes, and boost engagement? We'll review these topics, plus user-friendly email marketing services.
Tara Lynne Groth (http://www.taralynnegroth.com) is a writer in North Carolina. She writes SEO content and develops blogs for site owners. Before running her writing business she was a marketing manager and public relations director. She speaks at conferences and teaches classes on best blogging practices and search engine optimization. She increased the open rate of her monthly newsletter by approximately 25% in the past year, and has increased open rates for her clients by more than 20%.