• Creating a Social Media Marketing Plan

    AstroLabs

    This is for marketers, entrepreneurs and business owners who are interested to learn how to set up a social media marketing plan or finding difficulties to get results from their current social activities, in addition, to learn how to create social advertising campaigns based on specific business objectives to increase ROI. About the Speakers: Hazem Karkoutly- founder of HazemK for digital media consultation and training. Worked with medium to multinational businesses for the past 11 years to amplify their digital and social presence. Hazem has shaped several retail companies’ digital and social marketing strategies in the GCC region such as Gap, Banana Republic, and Crate & Barrel. Experienced in: 1- Setting up Omni digital marketing strategies and digital advertising plans 2- Managing Social and Google advertising campaigns 3- Bi-lingual digital content creation Meetup Agenda: - What is a social media marketing plan? - How to build and execute the plan - Fundamentals of creating social advertising campaigns and customer targeting techniques - Q&A Practical Takeaways: - Expand knowledge about creating a customized social marketing plan. - Main reasons why people fail with social media marketing. - How social advertising campaigns can help to achieve your business goals. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • Digital Advertising - SEM

    AstroLabs

    The talk is for fresh new advertisers interested to know more about SEM and the easy techniques to build a strong campaign tailored based on different KPIs. About the Speaker: Farah Daabas - Digital Marketing Specialist at YNAP - Masters Degree in Marketing with 4 years of experience in Digital Advertising mostly focused on Google paid products, across different clients (e-commerce, automotive, travel and tourism and F&B). Meetup Agenda: What is SEM? How it is done? How does it help? Practical Takeaways: Basic understanding of SEM which will help understand the importance of SEM to increase sales and awareness. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • Intro to Growth Hacking & how to get 10,000 users without a budget

    So, you have a business that is doing ok and not sure what's the most (cost) effective way to grow it? Growth Hacking is all about identifying the right strategy, channels & tools for each stage of your funnel while leveraging what has already worked. Once you crack the right combination you will experience true exponential growth! In this intro to Growth Hacking free class, Samer Bejjani will be explaining the fundamentals of Growth Hacking, how it actually works & the mechanisms behind it - and no, it's not about sending 1000 emails and waiting for PR to work its magic, actually if you do it right you'll be chased by the press to share your story. Agenda: - What is Growth Hacking - Conditions, requirements & mechanisms - The growth funnel - Growth Hacking strategies & regional success stories - How Samer got 10,000 users without a budget using only GH - Q&A This class is in anticipation of the full 6-hours practical Growth Hacking workshop at AstroLabs Academy where you will deep dive AND build your own growth strategy with real-life mentorship and guidance. Details about the workshop: https://academy.astrolabs.com/course/growth-hacking-dubai/ About the Speaker: For the past 10 years, Samer Bejjani has worked with MENA based startups, leading Product, Tech, and Digital Marketing teams. He helped companies cut down their marketing budget by 5x, triple their conversion rates, founded and grew a social network to 10,000 users without a budget and mentored 20+ Dubai based startups. He is currently Director of Product, Tech & Training at AstroLabs, was Chief Product Officer at Designer-24, the biggest omnichannel fashion rental platform in the region, and founded Hoodi, a neighborhood social network in Dubai. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space

  • Reducing Software Development Costs With Efficient Scalable Foreign Branches

    With our B.E.S.T(Build efficient scalable teams) model, we help companies from Dubai, Silicon Valley, and West Europe growing and scaling at the same time reducing development costs. The presentation can be useful for C-level people, management people or even developers to understand how multicultural company can work more efficient with proper processes without major changes inside an organization. About the Speaker: Mateusz Bosek Former software engineer with 8 years of experience in the IT industry currently the leader of Hubranch – a company that scales clients internal teams in Poland – one of the most developed IT hubs in CEE. He uses his extensive experience in relations with the regions of Western Europe and the Middle East(where he used to live) to lead Hubranch towards being a leader in building scalable internal teams in Poland. His vision is to make Hubranch leading innovation centre in Poland and build a global campus where companies from different markets can work under one umbrella. Follow Mateusz on LinkedIn: https://www.linkedin.com/in/mateusz-bosek-7a839663/ Meetup Agenda: 1. Overall scaling strategy 2. Recruitment process v.2 3. Why Poland is a good market to scale business? 4. B.E.S.T model 5. Types of legal entity 6. IT and academic collaboration in AI Practical Takeaways: Practical knowledge with proven numbers from the market AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • How Companies Without AI Department Can Become Industries Leaders?

    This meetup is dedicated to both leaders of organizations responsible for digital transformation and young startup founders. I want to show you how many opportunities are overlooked by decision-makers or business owners while focusing on the transformation towards becoming a "Data” organization. There's no need to invest heavily in AI/Big Data to leverage outstanding practices and solutions that will enable your business to surpass your competitors. The Holy Grail is "STRATEGIC PARTNERSHIPS", with existing or new partners who are leading the industry they operate in. About the Speaker: Szymon Chmielowiec - CEO at WroCode (Data Science and software company) and Business Advisor at Hubranch. I'm passionate about cutting edge technologies, such as AI and Big Data. I love to discuss how might look like our future digital world. The special topic that I always try to explain differently is related to the possibility of collaboration between individuals and machines. Thanks to this together with our business partners we build stable and highly-efficient surroundings which enable rising outstanding ideas. Follow Szymon on LinkedIn: https://www.linkedin.com/in/szymon-chmielowiec/ Meetup Agenda: 1. Who are we? 2. What is the definition of digital transformation? (Expectations vs. Reality, The role of company leader (characteristics, attitudes)) 3. How to make digital transformation easier? 4. Exclusive globalization Practical Takeaways: 1. What do you need to be prepared for while you transform company towards becoming the Data organization 2. How to make this process easier 3. How to become an industry leader without internal AI department 4. How strategic partnerships will constitute the future competitive position of your companies AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • Content Design : What is it?

    AstroLabs

    CMOs, Marketing Managers, Digital Managers, Product Managers - it's interesting for them as how you communicate to your customer via content is often an afterthought, with traditional UX design leading the process, which is a very old way of thinking. About the Speaker: Jennifer Wright, Head of Content at RBBi. Jen began her career in the UK but has also lived in the US, Australia and now the UAE working across many industries including, Healthcare, Retail, Telecommunications, Fashion and Consulting. She has over 10 years of experience working in content, both consultancy side and client-side, from copywriting through to content management and specialises in building creative content strategies that genuinely drive ROI. Follow Jen on LinkedIn: https://ae.linkedin.com/in/jennifer-wright-content-expert Meetup Agenda: Content design as a process, what it can do, how it can help businesses of all shapes, sizes and types. Practical Takeaways: Content design as a process, what it can do, how it can help businesses of all shapes, sizes and types. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • UAE Residency 101

    AstroLabs

    This event is aimed as new expats who have recently moved to Dubai and are planning to get their employment permits as well as relocating their families to the UAE and sponsoring them as dependents. About the Speaker: Aakriti Mago, ACA (Institute of Chartered Accountants of England & Wales) Follow Aakriti on LinkedIn: https://www.linkedin.com/in/aakriti-mago-a5845540/ Meetup Agenda: - What is a UAE residence visa and how can you get a residence visa in the UAE. - What documents and information is required to apply for a UAE visa - Timeline and costs involved in getting a UAE residence visa - How can you process UAE residence with for your Dependents Practical Takeaways: Comprehensive information about getting your UAE residence permit, timelines you need to be aware of and documentation requirements to ensure ease of application. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • A night of connecting, discussions, and networking with ATÖLYE

    ATÖLYE's "Pop-up Meets" in Dubai continue exploring the creative landscape in the region. The first two events provided deep insight into the current needs, emotions, and aspirations of the creative professionals in Dubai and the surrounding area. The next edition of the event series will revolve around "User Experience Design" with the aim of meeting the larger surrounding community of creatives and core micro-communities around UX Design. The event will present an opportunity to learn about and discuss the current state of affairs in human-centric design in the government level, in the private sector, and among the communities. If you want to go beyond participating, represent your community, and share your experiences as an active member of the human-centred Design UAE (formerly UX UAE) community, we are inviting you to volunteer and participate in the discussion sessions. Send us a message via meetup chat and tell us about how you can contribute. Program: 6:30 - 7:15: Networking 7:15 - 7:45: Shift & Share: An interactive and intimate session of sharing UX design learnings 7:45 - 8:30: What is happening in UX in government, business, and community levels? Experienced UXers working in the fields of Government and Private Sector, as well as a member of the Design Community, will share their own experiences. 8:30 - 9:00 - Networking and socializing! Hope to see you there! AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • Digital Marketing 101

    AstroLabs

    A quick transition from traditional media to digital media describing briefly the way digital marketing is done for businesses. It is targeted to people who want to understand the digital channels they can use to promote their businesses. About the Speaker: Rana El Habr, currently the head of the digital department at Education Media Centre in the Ministry of Education, UAE. Founder and CEO of Vif Media LLC, a digital production agency based in Dubai with desks in Amman and Beirut. Rana holds a BSc in computer science (2003) and a masters degree in digital marketing (2019). She has over 13 years of experience in Web-based app design and development and over 8 years of experience in digital marketing with hands-on practice. Follow Rana on LinkedIn: https://www.linkedin.com/in/ranaelhabr/ Meetup Agenda: - traditional to digital media - digital marketing channels - the right channel for your business - questions and answers Practical Takeaways: The audience will understand how to choose the right channel for their business and how to run campaigns based on that understanding. The following sessions in the future will tackle each tactic and will involve practical work such as how to run an Ad campaign on google. AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate

  • Startup Essentials :: The Sales Closer

    AstroLabs

    Description: Sales is a process sales teams in any company need to master. Particularly a startup. Learn 6 highly effective techniques for Closing a Sale in just 100 Minutes. There is nothing more frustrating for a sales person than when a potential sale falls through. Often this is beyond their control but there are also occasions when a different approach may yield a better result. In this session, we will be covering six highly effective techniques and discuss them. We also explain the importance of remaining on the look-out for buying signals and using the technique that most suits the situation. Agenda: • The sales process • Buying Signals • Closing Techniques • Which Closing Technique when? Practical Takeaways: At the end of this 100-minute Meetup you will be able to Identify 6 highly effective techniques for closing a sale. Select and use the closing technique that is most appropriate for the particular situation. About the Speaker: The Knowledge Brokers in association with Astrolabs are proud to bring to you another unmissable Meetup from our "Startup Essentials" series. Steve (https://www.expertbase.org/49) is an outstanding sales and communication coach with over 15 years of experience who will be joining us from Glasgow, UK. Contact Mark from The Knowledge Brokers for queries / enquires - https://www.theknowledgebrokers.com/contact AstroLabs is the region’s premier coworking community and training academy. Our spaces in Dubai and Riyadh host more than a hundred tech companies and facilitate company licensing with 100% ownership for both local and international companies in the UAE and Saudi Arabia. Our training academy graduates number in the thousands across the region, covering topics ranging from digital marketing and software development to data science and business development. Learn More About: - Dubai Coworking and Company Licensing: https://astrolabs.com/dubai - Riyadh Coworking and Company Licensing: https://astrolabs.com/riyadh-coworking-space - AstroLabs Academy Open Courses: https://astrolabs.com/academy - Corporate Capability Development: https://astrolabs.com/academy/accelerate