Past Meetup

Pixels & Catalogs, the Key to Facebook Marketing Performance

This Meetup is past

150 people went

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Details

The Facebook Pixel is arguably the most powerful tool in Facebook advertising, and yet advertisers are still not using it to its full potential. In this Meetup we will go over the rationale for a comprehensive pixel implementation, learn how to audit your current pixel status, how to quickly fill the gaps in pixel deployment, and finally how to supercharge the pixel using a product catalog.

This presentation is intended for digital marketers wishing to understand and communicate the topics as well as developers interested in the key aspects of pixel and catalog implementation. The talk is designed to be platform independent and is aimed at beginners to intermediate users.

About the Speaker:
Andrea Rincon Ray is the technical lead for the MENA region at Smartly.io, the leading Facebook, Instagram & Pinterest ad optimization solution for agencies and performance marketers. Smartly.io combines creative automation, ad operations, and outstanding customer service to help 600+ brands scale their results.

In his role at Smartly.io Andrea helps companies to increase their advertising performance and reporting by leveraging technical integrations and data collection. With a background in System Integration he helps advertisers to use data collected from multiple systems in an orchestrated way, in order to support their marketing efforts.

Agenda:
• What is the impact of using the Pixel and the Catalog on Facebook and Instagram campaigns
• How to audit your current implementation
• Drafting a measurement plan
• Implementing catalogs and pixels

Practical Takeaways:
An understanding of the importance of the Facebook Pixel and of the Product Catalog in relation to optimization of Marketing initiatives. A deeper knowledge of the workings of the two, and of the techniques to quickly fill gaps in Pixel implementation.