Buyer Personas To Level Up Your Content Strategy Game

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On what basis do you create your content? How you build up your content monthly calendar? So many questions are usually asked and one exercise can answer these questions; Buyer Personas.

Creating your buyer persona will inform your strategy and will level
up your content game.

Who is this session for:
- Content creators
- Social media managers
- Small business owners
- Marketers

About the Speaker:
Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email, Web and E-commerce.

Abed is a Certified Digital Marketing Professional (certified by the Digital Marketing Institute, Dublin), he also holds a Master degree in MIS from Sagesse University.

Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing instructor at the Lebanese American University and Morgan International.

Anchor (Podcast):

- Digital Marketing Strategy
- Creating Buyer Personas
- Content Marketing Matrix

Practical Takeaways:
How to develop their buyer personas that will influence their monthly
content calendar.

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