Augmented Reality & Marketing

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Augmented Reality & Marketing

Meeting to know how AR can improve marketing campaigns. Presentations by CATCHOOM, BLIPPAR, LAYAR, PANGEA REALITY, EINNOVA and more.

SCHEDULE PROGRAM

19:00 DEMOSTRATIONS

CRAFTAR, AURASMA, BLIPPAR, FEZOO, CIERTO

19:30 Isidro Navarro – CEO at INAR, organizer -Introduction to AR & Marketing

19:40 Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality

19:50 David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR

20:00 David Montero - LAYAR - Introducing AR campaigns with LAYAR

20:10 Roger Pastor - Co-founder at PANGEA REALITY - Presentation of projects for Marketing using AR

20:20 Raman Sidhu - BLIPPAR - New trade techniques with AR

20:30 - 21:00 NETWORKING

World Mobile Center

Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.