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Augmented Reality & Marketing

Augmented Reality & Marketing 

Meeting to know how AR can improve marketing campaigns. Presentations by CATCHOOM, BLIPPAR, LAYAR, PANGEA REALITY, EINNOVA and more.




19:30 Isidro Navarro – CEO at INAR, organizer -Introduction to AR & Marketing

19:40 Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality

19:50 David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR

20:00 David Montero - LAYAR - Introducing AR campaigns with LAYAR

20:10 Roger Pastor - Co-founder at PANGEA REALITY - Presentation of projects for Marketing using AR

20:20 Raman Sidhu - BLIPPAR - New trade techniques with AR

20:30 - 21:00 NETWORKING

World Mobile Center

Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.

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  • mariano m.

    Congratulations Isidro. Thanks for the organization and all your hard work! And thanks to the Barcelona AR community for sharing knowledge and experiences. See you the next meeting.

    2 · January 24, 2014

  • Isidro N.

    Great event ! Thanks to all members who could attend to the meeting, specially to the speakers for their contribution to the event. Specially to
    David Marimon form CATCHOOM, Toni Biada from EINNOVA, David Montero from LAYAR, Raman Shidu from BLIPPAR and Roger from PANGEA REALITY with their interesting presentations. Also to Consol, Mariano and Xavier who showed us their demos.
    I am expecting for your feedback from the meeting.
    This is the link of a video

    1 · January 24, 2014

  • Marcos G.

    Congratulations to Isidro and company!! Very interesting... I hope we'll see you soon, at the next!

    1 · January 24, 2014

  • Laura

    Thanks Isidro for the meeting. This was my first meeting, but for sure, we will do advertising about the group and ARBCN. See you soon

    1 · January 24, 2014

  • Isidro N.

    Dear members, David Montero will introduce LAYAR finally. Great!

    1 · January 23, 2014

  • Marcos G.

    See you there! I trust it'll be very interesting...

    January 20, 2014

  • Juan N.

    Nos vemos allí

    January 20, 2014

  • Isidro N.

    Dear members,
    I have updated the program for the meeting.
    I want to invite to all of you to come this time to the World Mobile Center, this is a new sponsor for the group and we have a great oportunity to celebrate our meeting at the WMC at one of the most important places at center of Barcelona. I will anounce great news for the group related to future events.

    January 15, 2014

  • Pinnamaneni Bhanu P.

    I love to attend, but, I am an invited speaker at a Indo-german Workshop in India on Usage of AR for Intelligent Manufacturing.

    January 9, 2014

  • Francis O.

    Hi all, I've signed in, although I'm not sure yet if I'll make it to BCN from Tenerife, in any case, I'll do my best to be there.

    January 7, 2014

Our Sponsors


    Developers of projects into Augmented and Virutal Reality

  • ENTI

    Escola de Noves Tecnologies Interactives ofrece formación


    Logistics and AR expertise

  • CEL Working

    Support with a network of AR professionals and developers

  • Fool Head Studio

    Augmented reality apps and games. 3D & animation expertise


    Videogames, Augmented Reality and Apps for mobile devices

  • Tetravol sl

    Consulting in VR & AR projects development

  • INarquitectura

    Consulting services in development of AR projects

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