Augmented Reality & Marketing
Meeting to know how AR can improve marketing campaigns. Presentations by CATCHOOM, BLIPPAR, LAYAR, PANGEA REALITY, EINNOVA and more.
CRAFTAR, AURASMA, BLIPPAR, FEZOO, CIERTO
19:30 Isidro Navarro – CEO at INAR, organizer -Introduction to AR & Marketing
19:40 Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality
19:50 David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR
20:00 David Montero - LAYAR - Introducing AR campaigns with LAYAR
20:10 Roger Pastor - Co-founder at PANGEA REALITY - Presentation of projects for Marketing using AR
20:20 Raman Sidhu - BLIPPAR - New trade techniques with AR
20:30 - 21:00 NETWORKING
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.