Search Engine Advertising, Search Marketing, SEM, PPC…WTF?. Whatever you call it, pay-per-click advertising is one of the most important pillars of any internet marketing plan, even (especially!) for small, local businesses. Come find out the secrets to getting started on a budget… We’ll discuss the top reasons to use PPC and best practices for implementing a robust, successful campaign.
On the hotseat: Eric Aronson, Internet Marketing Consultant, ReachLocal Austin
Eric helps businesses implement online advertising strategies adapted specifically for their local markets.
Eric has held senior positions in Sales and Marketing in industries as diverse as real estate, financial services, and high tech. As Business Development Manager for ProfitFuel, an Inc. 500 SEO company founded on the premise that small businesses need an experienced partner to help maximize digital media opportunities, Eric spearheaded strategic marketing and business development activities focused on fostering growth for the company. Eric’s achievements include creating partnerships with industry trade associations like the International Association of Certified Home Inspectors, The Association of Pool and Spa Professionals, and The American Chiropractic Association.
Eric spent many years as a business owner and entrepreneur in residential services and specialty foods where he learned well the real value of effective branding and advertising in addition to developing valuable insights into the complexities of operating a business. Eric brings this wealth of experience to bear while helping business owners who are working in their business to realize their goals by working on their business.
ReachLocal is a public company (NASDAQ: RLOC) founded in 2004 with over 1800 employees operating in 70+ offices in the United States, Canada, Australia, UK, Germany, and Japan. A pioneer in online marketing for local businesses, ReachLocal brings true conversion-based optimization to bear on SMB’s web advertising. ReachLocal was hand-picked as one of a select few Google AdWords Premier SMB (http://blog.reachlocal.com/271165/2011/10/26/reachlocal-is-now-a-google-adwords%E2%84%A2-premier-smb-partner!.html) Partners - and as their onlyGlobal AdWords Partner (http://www.reachlocal.com/press/google-selects-reachlocal-adwords-premier-smb-partner) for Small and Medium Businesses.