• LavaCon founder Jack Molisani on Content Professional "Personal Branding"
    NOTE: General Assembly is hosting the registration for this event, you must RSVP AT THIS LINK to reserve a spot: https://generalassemb.ly/education/content-professional-personal-branding-are-you-selling-features-or-benefits/austin/50856 About This Event Jack Molisani, Executive Director of the LavaCon Content Strategy Conference, will share how the lessons he learned from the content strategy team at Facebook for Business fundamentally changed his approach to his job and his career. Jack will also share some insights from the upcoming LavaCon in New Orleans as well as trends he's seeing as a professional recruiter specializing in content professionals. Will you have the same career-changing realizations, Jack did? Attend this session and find out! Be sure to bring your business cards to the meeting. Jack will be raffling off copies of his book—and a free entrance to LavaCon. Pizza, wine and beer will all be served, so join us for networking and an enlightening conversation.

    General Assembly @ WeWork

    600 Congress Ave, 14th floor · Austin, TX

    2 comments
  • Field Trip: Content Workshop hosted by Chula League
    Posting as a #AustinContent Meetup just to bring attention to this great event happening Thursday - this is hosted by The Chula League, and you MUST RSVP ON EVENTBRITE to attend. Tickets are $5 RSVP HERE: https://www.eventbrite.com/e/putting-your-words-to-work-content-writing-workshop-tickets-44308827897 Best practices for content marketing Presented by Lori Samocha of Springbox Lori has worked as a writer in advertising and marketing for over six years. With a focus on brand development and storytelling, she’s created campaigns, websites and collateral for clients like Nestlé, Capital One, March of Dimes, and more. Lori is currently a senior copywriter at Springbox, a digital agency in Austin. She published her first children’s book (W Is for Weird: An Austin Alphabet) last year. This workshop will outline writing guidelines creatives should follow to more effectively promote their art and ideas in the digital space.

    Needs a location

  • #AustinContent Supper Club - Theme: Innovation
    We're experimenting with small group conversations that allow for more in-depth dialog and deeper connections. These events will be limited to 8-10 people. Enter: the #AustinContent Supper Club (https://www.meetup.com/Austin-Content/events/242797639/). The theme for this particular event is INNOVATION: What makes irresistibly shareable content? How do you get your leadership to play an active role in content creation? Why was your last failure your best learning? If you would like to host an event like this, please check out our guidelines here: #AustinContent Member Hosting Guidelines (https://docs.google.com/document/d/1d4_U_RFFGIRgMxjJ09KrnAJIwGqJaYFa4k8yHDychII/edit?usp=sharing). If you are longing for the lecture series or happy hours we used to do, let us know! We're open to offering multiple formats to meet the needs of the group.

    Needs a location

    7 comments
  • #AustinContent Supper Club - Theme: Culture
    tl;dr : new small group events launching 9/12. Host your own! Austin Content Lovers: Despite our radio silence this summer your passionate #AustinContent organizers have been piloting a new idea we think you’re going to love. We’ve long followed the “expert lecture” model where[masked] of you meet to hear a talk on content marketing or content strategy. This has worked well but with only a few a year, we struggled to cover the range of topics our almost 1,200 members wanted. We’ve also tried networking happy hours, which are fun but don’t contribute much to the growth of our knowledge base. INTRODUCING: The Austin Content Supper Club We've been thinking of ways to make the Meetup more valuable for experienced content folks and we're testing an idea from the London Content Meetup - small group conversations that allow for more in-depth dialog and deeper connections. These events will be limited to 8-10 people. The theme for this particular event is CULTURE - how do you as a content (or content-related) practitioner support a team culture that supports your content goals? What is challenging about the culture at your (or your client's) organization? What are you proud of about your contributions to a "content culture"? What does that even mean? Our goal is to have multiple small group events (Supper Club, Coffee Klatch, Lunch Lounge, etc.) each month, facilitated by our members. If you would like to host an event like this, please check out our guidelines here: #AustinContent Member Hosting Guidelines (https://docs.google.com/document/d/1d4_U_RFFGIRgMxjJ09KrnAJIwGqJaYFa4k8yHDychII/edit?usp=sharing). If you are longing for the lecture series or happy hours we used to do, let us know! We're open to offering multiple formats to meet the needs of the group.

    This Meetup is past

    Needs a location

    7 comments
  • #ACM Happy Hour: Content + Connecting
    Let's get together and cheers to a new year, see how each other's content plans are going, bond over budgets, and dish over dashboards. We'll meet at Billy's on Burnet at 6:00 pm, but if you can meet earlier, happy hour prices are good until 6.

    Billy's On Burnet

    2105 Hancock Dr · Austin

    6 comments
  • #ACM Happy Hour: Content + Celebrating, Dammit!
    The time has come for the airing of the content opinions and sharing predictions for 2017! Come have a drink at J. BLACK'S Feel Good Kitchen & Lounge (http://www.jblacks.com/austin/) on West 6th and let's toast the end of a crazy year. To say happy holidays, we'll be covering the first $250 of food and drinks, so show up early and we'll talk plans (content and otherwise) for 2017. Coming next year: quarterly happy hours will replace our monthly presentations and panels to give you more time to connect with your content peers. Love it? Hate it? We need your feedback. Tell us all about it over a drink and a snack.

    Needs a location

    3 comments
  • How to Conduct a Content Marketing Strategy Workshop
    It's the burning question on every content marketer's mind (whether you're an outside consultant or an in-house content strategist): how do you conduct an initial content marketing strategy workshop? This is a question that has been on our mind a lot too, and in a recent conversation I had with conversion optimization digital strategist and content marketing expert Jeffrey Eisenberg (http://www.bryaneisenberg.com/about/jeffrey-eisenberg/) (co-author with his brother Bryan of several New York Times, Wall Street Journal, Business Week and Amazon bestselling books, including “Call to Action“(2005), “Waiting for Your Cat to Bark” (2006) and “Always Be Testing“(2008), and their latest book “Buyer Legends: The Executive Storyteller’s Guide” (2014).), over some fried chicken (Austin's famous Lucy's Fried Chicken to be exact), I asked him about how to really extract the information from a client that they discuss in their book "Buyer Legends." I was so excited by what he shared while eating my chicken and dumpings I decided to bring the conversation to our next meetup.. On July 28th at 6:30pm at The Capital Factory, we'll have a "fireside chat" with Jeffrey Eisenberg where we'll ask him about his strategy for conducting a client workshop, and how he and Bryan: • Ask the questions that determine the "buyer legend," where the persona profile meets the need for your product or service • Determine the topics their clients will write about over the next few months or year • How they decide who will write what and when And much more. As I said, this will be like a "fireside chat," with me, Fernando Labastida, as host, in a live interview that you, our audience, will get to participate in as well. See you there!

    Capital Factory

    701 Brazos St Fl 16 · Austin

    $5.00
    7 comments
  • The Whole DAM Thing: Future-Proofing Your Content
    As content creatives, we spend a lot of time focused on the present, whether it’s creating the latest campaign or updating content to align with our company or client’s re-branding. But in our haste to launch the next big thing, how often do we lose track of what was already created or take into account what we might create in the future? Content strategist and designer Kevin Tijerina has been there before. By being introduced to DAM methodology by wearing a ton of hats at a small SaaS company, he was able to later apply his knowledge of creating repeatable methods to connect back-end information to the front-end content for easy management throughout the content lifecycle. Attendees will learn how: ● A digital asset management lifecycle applies to content. ● Creating content inventories can make everyone's lives easier. ● Governance can empower content creators throughout their organization. Presenter Kevin Tijerina is a content strategist and copywriter. He was most recently a content designer at PayPal, where he worked on the Merchant Credit and Platform Services user experience design teams. His past work includes content strategy and copywriting for Dell, PC Drivers Headquarters, CompassLearning and freelance PR work in the entertainment industry. In his spare time, Kevin enjoys spending time with his family and his two rescue chihuahua mixes, competing in kayak bass fishing tournaments, and working on art projects. The meeting cadence is generally: • 6:30-7:00 networking, food & drink getting • 7:00-7:15 introductions and sponsor recognition • 7:15-7:45 speaker • 7:45-8:00 Q&A • 8:00-8:30 networking and cleanup

    Capital Factory

    701 Brazos St Fl 16 · Austin

    $5.00
    17 comments
  • 3 Marketing Methods to Rock Lifetime Customer Value, Even If You Hate Writing
    Case Study: How to create content at any stage of buyers journey, by finding your best customers and getting them to help you attract, acquire, and retain clients just like them – using content they help you create! #ACM co-organizer Justin Zimmerman will cover how any company of any size can deploy an approach called the "MatchMaker Method” to move customers through the buyers' journey and get them to stick around and buy more – skyrocketing Lifetime Customer Value! You’ll learn how this approach can help you rapidly and iteratively create products, services, content, marketing, copywriting, and sales experiences that motivate investors, stakeholders, prospects, and clients into action – without wasting time or money guessing what's important.

    Capital Factory

    701 Brazos St Fl 16 · Austin

    8 comments
  • #ACM Happy Hour: Content + Current Events
    Whew! The first part of 2016 has been jam-packed with conversation-worthy current events, from Apple's arguments about transparency (and the content both sides have been creating about the case) to the Golden Globes, and the political race ... Let's talk about how the latest headlines are affecting our industry - the good and the bad - and meet some of our newest members at the first #ACM happy hour of 2016. Come have a drink at one of our North Austin favorites - the bar at the Lone Star Court hotel, in the Domain. (There are drink and app specials, just for #ACMers!) Hope to see you there.

    Lone Star Courtyard

    10901 Domain Drive · Austin, TX

    1 comment