VDD: Value Driven Development - 10 Golden Rules for incremental Greatness

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Please join us on Tuesday, May 21st to hear an assuredly intriguing and entertaining talk on becoming a better technical leader by No Fluff Just Stuff (NFJS) speaker, software developer, previous AustinJUG speaker and magician - Michael Carducci.

NFJS is graciously providing free pizza and drinks being served at 6:30 PM. The meeting will run from 7:00-9:00 PM at the Lil' Tex room at the Pickle Center Commons.

We are grateful to Jay Zimmerman at NFJS for sponsoring the AustinJUG every year since 2001! Be sure to check out the upcoming Lone Star Software Symposium in Austin: https://nofluffjuststuff.com/austin

Hope to see you at the meeting!


On the NFJS tour, there are questions that seem to come up again and again. One common example is “How do we determine which new tools and technologies we should focus our energy on learning?” another is “How do we stop management from forcing us to cut corners on every release so we can create better and more maintainable code?” which, after awhile becomes “How can we best convince management we need to rewrite the business application?”

There is a single meta-answer to all these questions and many others.

It begins with the understanding that what we as engineers value, and what the business values are often very different (even if the ultimate goals are the same) By being able to understand these different perspectives it's possible to begin to frame our arguments around the needs and the wants of the business. This alone will make any engineer significantly more effective.

This talk picks up from where “Stop writing code and start solving problems” stops discussing what is value, how do we align the values of the business with the needs and values of the engineer.

See Michael's video overview here:

About Michael Carducci
For nearly 20 years, Michael was a software engineer moonlighting as a magician. Now he's a magician moonlighting as a tech leader/software engineer. In both endeavors he has dedicated himself to mastery and has gained deep insights both from his eclectic interests, entrepreneurial spirit, and experience that spans the full stack, the entire project lifecycle, and several technologies.

His time is equally divided between performing around the world, jumping out of perfectly good airplanes, and building software that doesn't suck.