It’s no accident that some of the biggest breakthrough business ideas have evolved from seemingly small and often unintended discoveries.
Iterative innovation through experimentation isn't just limited to the "starting-up" stage but can be continuously applied to any organization bringing new products to market. Companies like Google, Amazon, Apple, Facebook, and Intuit all employ a culture of continuous experimentation in everything they do.
But even though we have learned a lot about the mechanics of running innovation experiments through methodologies like the Lean Startup, crafting effective experiments that lead to breakthrough insights is still considered more art than science.
In this talk I'll demystify the process for crafting effective experiments even in the face of extreme uncertainty.
Pizza and drinks provided by OtherInbox. Conference room provided by Capital Factory.
Join us afterwards at Buffalo Billiards for drinks.
6:30-6:45pm Sign-in and socializing
6:45-7:00pm Announcements, General discussion, Pizza
7:00-8:00pm "The Art of the Scientist" - Ash Maurya
8:00-8:30pm Q&A / Wrap-up
8:30 - ?pm Buffalo Billiards (Brazos and 6th).
Please RSVP as space is limited!
(No squatters please. Only RSVP if you intend to attend.)