Past Meetup

November Meetup: Standing Out with Storytelling by Dee Copeland Patience

Hosted by Austin LEANSTACK User Group

Public group

This Meetup is past

115 people went

Location image of event venue


“To hell with facts! We need stories!” ― Ken Kesey

“We tell ourselves stories in order to live.” ― Joan Didion

One thing most successful startups discover is to get in the head of your customers, to stand out amongst the thousands of other products, you can't just state the facts. You need to tell stories. The kind that connect customers to your voice & sticks your brand to their memory.

At this meetup, Dee Copeland Patience will show you a foundational framework for telling the three key brand stories EVERY product needs. Stories that will inspire fans, build your brand, & differentiate you to the media.

Dee is a brand hacker & former Apple employee who helps startups harness tactical branding to get more leads & sales. She helps startups find their stories without wasting time or money on expensive design.


Pizza and drinks provided by OtherInbox. Conference room provided by Capital Factory.

Join us afterwards at Buffalo Billiards for drinks.

6:30-6:45pm Sign-in and socializing

6:45-7:00pm Announcements, General discussion, Pizza

7:00-8:00pm "Standing Out with Storytelling" - Dee Copeland Patience

8:00-8:30pm Q&A / Wrap-up

8:30 - ?pm Buffalo Billiards (Brazos and 6th).

Please RSVP as space is limited!