Selling to The Unconscious Mind: Brainy Ways to Persuade and Convert


Are you making the critical mistake of using only features, benefits, and every day logic to persuade your customers to buy? If so, you are only selling to 5% of each customer’s brain! Join us for the next AUSOME as author of the acclaimed best-seller, Brainfluence (, Roger Dooley will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes and preferences.

It's more difficult and costly to drive website traffic now than ever, so learning how to maximize your results from every visitor is the only path to profitability. This February, we are excited to invite Dooley as he shows you how to eliminate hidden psychological bottlenecks in your marketing that reduce conversion. By using strategies based not on guesswork but on solid science, you’ll gain an edge on your less “brainy” competition.

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing ( and writes the popular blog Neuromarketing ( as well as Brainy Marketing at

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He is the founder of Dooley Direct, a marketing consulting agency, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues serving in a consulting role.

We are looking forward to seeing everyone at the first AUSOME at the start of the new year. As always, food and beverages will be provided. What are you waiting for? RSVP now!