Bringing Speculative Methods into an Enterprise Design Thinking Framework

Speculative Futures Austin
Speculative Futures Austin
Public group

Capital Factory

701 Brazos St · Austin, TX

How to find us

Devvie Classroom, 1st Floor

Location image of event venue


For our February event Michael Kenney and Gabriella Campagna from IBM Design will be joining us to walk through their efforts to bring speculative design to a large enterprise environment using their “Realize > Evangelize > Normalize” method, how to democratize speculative design so that those outside the traditional speculative design community can co-create an inclusive future, and how to tailor and frame speculative design value proposition to different audiences in order to drive adoption across the enterprise ecosystem.

They are two product design leaders in the IBM Austin design studio. Their work centers around solving users' needs and improving their lives through human centered product and service design. They noticed that something was missing from their practice; the ability to think beyond the needs of an individual today and design for a future humanity.

They decided to pioneer a new way for product teams to predict the future impact of their current designs, so they leveraged their mutual backgrounds in speculative design and foresight to introduce these speculative practices at IBM.

ℹ️ Agenda
- Arrive, gather, mingle, and settle in

- Intro: Michael and Gabriella's professional and academic backgrounds and their path into speculative design

- Event overview: Thesis, goals, and agenda

- Bringing speculative design to IBM: their personal motivation

- Bringing speculative design to IBM: defining a strategy for adoption

- Bringing speculative design to IBM: tactics for delivering on strategy

- Tips for birthing new speculative design methods/workshops/toolkits

- Walkthrough of their method

- Future expansion

- Q&A

👥 About Michael and Gabriella
Michael Lee Kenney:
After moving to Austin from NYC, Michael joined IBM as a Systems Designer and UX Researcher where he and his team designed the first publicly-accessible, cloud-based interfaces for quantum computers, and also helped to design Entanglion, an educational quantum board game that he presented at World Maker Faire in San Francisco. Michael is a patent holder and an university-level professor of design. Previous to his time at IBM, he worked for several major brands, including Vans, Dannon, SYFY and Microsoft.
Michael has dual undergraduate degrees in Journalism and Graphic Design, and an MFA from the SVA NYC Products of Design program.

Gabriella Campagna:
Gabriella is a cross-product design lead at IBM for artificial intelligence products. Her computer vision product work has won international design awards and recognition. Gabriella is a nominated member of the Women's Executive Council at IBM and the recipient of the Best of IBM 2019 Award, the Agile Excellence Award, and a Gold Spark Award for User Experience. She has a patent in haptic technology and has presented to Fortune Magazine, the CEOs of several Fortune 500 companies, and at SXSW.
Gabriella received her undergraduate degree in architecture from the University of Texas at Austin and has a Masters of Fine Arts in Design Management from the Savannah College of Art and Design.

🍕 Food + Drink
Sparkling and still water will be provided by Raj and Adam. They will also provide chips, dips, and other finger foods or pizza as a light dinner substitute.

🚙 Parking
Neither Capital Factory nor Speculative Futures reimburse for parking. After 6:30pm there is typically ample street parking around the Omni building Capital Factory is in. The building is situated between 7th and 8th street just east of Brazos.

💰 Sponsors
Thank you to Capital Factory for sponsoring event space in 2020 for
Austin Speculative Futures. Capital Factory is the center of gravity for
entrepreneurs in Texas. They meet the best entrepreneurs in Texas
and introduce them to their first investors, employees, mentors and