- May ATX UX Book Club - The Revenge of Analog by David Sax
For our next Austin UX Book Club meetup we will be going over Chapters 6 + 8 from "Revenge of Analog" by David Sax. These chapters cover the topics of the retail and school experience, respectively. Hope to see you all there, we will have a great discussion! Purchase on Amazon: https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719 Details On Directions: BMC Software is located on 10431 Morado Circle Austin, TX 78759. We're in Building 5. Wait by the door of Building 5, and an escort will take you to the elevator to the meeting room. Parking: You can park either outside or by the Parking Garage.
- SXSW Redux- UX Hell to UX Sell: Lessons from over 100,000 UX Tests
Missed the popular UX Hell to UX Sell session at this year’s SXSW? No problem! Come to the May Austin UXPA meetup and you’ll have a chance to see the redux of the session that 600 SXSW attendees enjoyed. Want to take an eCommerce site from UX hell to UX sell? Why not use the lessons learned from over 100,000 UX tests! We aggregated and analyzed over 100,000 eCommerce usability tests taken through TryMyUI, and the results are in! Learn the latest trends in eCommerce UX. See how 100,000 of your UX peers are using usability testing to find and fix issues with product pages, buy flows, checkout and more. What are the key questions they are (or are not) asking? What elements are they testing, and what patterns are they finding? This session will provide you with the lessons learned from over 100,000 tests. Use these lessons to Improve your UX. Learn what, when and where to UX test. Get actionable tips you can use to improve any site and take if from UX hell to UX sell. Win a free copy of "UX Optimization"! We will hold a raffle during the event for winning a copy of Craig's book "UX Optimization" (https://www.amazon.com/UX-Optimization-Combining-Behavioral-Usability/dp/1484238664/). Enter your name in the box provided at the event and we will pull a winner at the end. Craig Tomlin Bio - Craig Tomlin is the author of the book “UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites.” He has been conducting UX research, online marketing & conversion optimization for start-ups, small businesses and Fortune 500 firms since 1996. Craig is a long-time Austin UXPA fan, having been a past President of the Austin UXPA chapter. He has worked with firms including; AT&T, BlackBerry, DirectTV, Disney, IBM, Prudential Insurance, WellPoint (now Anthem), Zurich Insurance Company and many more. As a senior level consultant he conducts UX research, UX research workshops and training for UX teams, conversion rate optimization and usability testing projects for start-ups to the Fortune 500. A portfolio of some of his more recent projects is available at http://www.wcraigtomlin.com/portfolio/. Light appetizers, snacks, and refreshments will be provided by our host Q2!
- April ATX UX Book Club - The Revenge of Analog by David Sax
We will go over Chapters 2 + 4 from "Revenge of Analog" by David Sax. About the book: A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it. Purchase on Amazon: https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719
- Money Talks: A Look At The Conversational Design Process Behind Olivia.AI
Chatbots have been getting a lot of attention, but ever wondered about how the dialogue gets designed? Join Srikant Chari as he goes over his early work as a Conversational Designer at Olivia.AI and what he has learned from the process. This event will be sponsored by Apex Systems and hosted by SoftServe. Pizza, soft drinks, and some gluten free items will be provided thanks to our sponsor. Speaker bio: Cheenu is currently a UX Researcher at BMC Software who is exploring the implementation of chatbots in the enterprise space. With over 5 years of experience doing Design Research and Conversational Design consulting work, Cheenu is passionate about solving complex design problems and bringing a human-centered design approach to designing for AI. About our sponsor, Apex: Apex Systems is a leading provider of technical and professional staffing solutions to Fortune 500and mid-sized clients across North America. With a core focus on Information Technology, Business Applications, Telecommunications, and Engineering, and a proven recruiting model, Apex Systems has become one of the most in-demand staffing companies around for providing short-term, long-term, and temp-to-perm staffing solutions. Website: https://www.apexsystems.com/Pages/default.aspx About our host, SoftServe: SoftServe is a digital authority that advises and provides at the cutting-edge of technology. With expertise across healthcare, retail, media, financial services, software, and more, our end-to-end solutions deliver innovation, quality, and speed. SoftServe delivers open innovation—from generating compelling new ideas, to developing and implementing transformational products and services. Our work and client experience is built on a foundation of empathetic, human-focused experience design that ensures continuity from concept to release. We empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy. No matter where you are in your journey. Website: https://softserveinc.com/en-us/ Blog: https://www.softserveinc.com/en-us/blog/ LinkedIn: https://www.linkedin.com/company/softserve/ Facebook: https://www.facebook.com/SoftServeInc Twitter: https://twitter.com/SoftServeInc
- Become a member of the Austin UXPA Board - new positions now available!
What we'll do: At this meeting we will describe in detail the different positions and their responsibilities. Open Roles: Vice President Director of Communications (1) Director of Membership (2) Director of Events & Programming (1) Director of Sponsorship and Outreach (2) Director of Mentorship (2) We prefer to have multiple folks as back-up to ensure coverage for emergencies, vacations, and unexpected pop ups in life. We hope that you will find a position of interest and can help contribute to the growing UX community in Austin. If you cannot make the event, you can still apply for consideration using this link: https://goo.gl/forms/ltrm5vm4KTlbNt2E2 View the deck to learn more about the opportunities: https://docs.google.com/presentation/d/1EZGky2I4oJG3HQCZcmU0QaHuqxLtjxwPEmlghTrltMk/edit?usp=sharing Details On Directions: BMC Software is located on 10431 Morado Circle Austin, TX 78759. We're in Building 5. Wait by the door of Building 5, and an escort will take you to the elevator to the meeting room. Parking: You can park either outside or by the Parking Garage.
- Remote Usability Methods
Summary: We will review the remote usability testing methods that are available to UX researchers and dive into best practices for qualitative remote research including moderated and unmoderated approaches. We will cover: - When to use remote methods versus in-person methods - How to run successful remote studies - How to present arguments for remote research to your stakeholders - Available tools including DIY, self-service and managed options Bio: Inge De Bleecker has been designing and testing web, mobile, and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are "design for everyone" and "test early and often." Inge has run over 200 remote studies across different industries, languages, and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.
- February ATX UX Book Club - Radical Candor by Kim Scott
We will go over Chapters 5+ 6 from "Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity" by Kim Scott. About the book: Author Kim Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor. Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity. This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of. Here's the link to the book on Amazon: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509/ref=sr_1_1?ie=UTF8&qid=1544380195&sr=8-1&keywords=radical+candor Schedule: 6:30-7pm: Networking 7-8pm: Book Discussion Location: Clutch Analytics 9050 N. Capital of Texas Hwy Austin, TX 78759 Suite 260, Building 3 Hope to see you there and happy reading!
- UX Research and Market Research Together: Greater Than The Sum of the Parts!
While UX Research and Market Research often work independently in many organizations, enabling these teams to work more closely together can create significant benefits for UX designers and anyone who want to understand customers. In this talk, Dr. Karl Steiner will describe how Customer Insights researchers work together at HomeAway, as well as offering practical suggestions for any team looking to work with and leverage research insights from multiple internal and external sources. Bio for Karl Steiner, Ph.D. For over 20 years, Dr. Karl Steiner has been helping companies create outstanding digital experiences through customer research. He held roles as an agency founder and principal researcher, leading design research projects for msn.com, Orbitz, jcpenney.com and others. As a research leader, he built design research departments for Microsoft Studios Europe, THQ Inc., and now serves as the Sr. Director of Global Customer Insights for HomeAway. He has a Ph.D. in Human-Computer Interaction, and recent areas of interest include research strategy and org design, combined research methods, and measuring digital experience quality. Pizza and soft drinks will be provided. The HomeAway building is located on the north end of the Domain (catty corner to Whole Foods).
- January ATX UX Book Club - Radical Candor by Kim Scott
We will go over Chapters 2 + 3 from "Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity" by Kim Scott. About the book: Author Kim Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor. Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity. This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of. Here's the link to the book on Amazon: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509/ref=sr_1_1?ie=UTF8&qid=1544380195&sr=8-1&keywords=radical+candor Schedule: 6:30-7pm: Networking 7-8pm: Book Discussion Location: Pearson Austin 400 Center Ridge Dr, Austin, TX 78753 Additional Directions: From Howard Lane into the office park, we are the 2nd building on the left. From McAllen Pass to Center Ridge, take the first right into the park, and we are the 2nd building on the right. From I-35 to Center Ridge, go past Center Line Pass and take the next unmarked left into the office park. We are the 2nd building on the right. Hope to see you there and happy reading!
- Design Year-in-Review Panel
Join us for a panel discussion where we will reflect on UX design and research trends in the past year. Our panelists include Amber Lindholm (Duo), Kijana Knight-Torres (Design Institute for Health), Ansa Antonishen (Athenahealth), and Tony Sanchez (Funsize). Larissa Bemis will moderate the panel. Pizza and soft drinks will be provided. Schedule: 6:30-7pm: Networking 7-8pm: Panel Location: Charles Schwab's new campus by the Domain 2309 Gracy Farms Ln, Austin, TX 78758 Building AUS1 Note: Please check the comments section below with the map containing details on where to park and building access. When you enter Building AUS1, the security will check in your name and then an escort will come and take you to the room. Please bring a form of ID for check-in. Special Note: If you know for sure you will be attending, please sign in right here via the form before Noon on Tuesday, December 4th. It is for security purposes from Charles Schwab: https://goo.gl/forms/TsHUvQ8gGy1jIiiS2 Panelist Bios: Ansa Antonishen Ansa Antonishen is a design leader with over a decade of experience across a broad cross-section of industries. Recently, she made the jump to product (AthenaHealth) after 5 years in the consulting world (Chaotic Moon/Fjord). Prior to that she dabbled in the local startup scene. She has worked with some great teams on projects ranging from wearables to employee experience to connected oil rigs to global sandwich apps…and more besides. Amber Lindholm Amber Lindholm is a passionate advocate for human-centered design and has worked as a consultant and in-house across a variety of industries. She is currently a Product Design Manager at Duo Security, now part of Cisco. Previously she led design and research teams at Atlassian, projekt202, and frog design. Kijana Knight-Torres Kijana Knight-Torres is the lead design researcher at the Design Institute for Health within the Dell Medical School at UT Austin. She is focused on improving the human experience through an approach that includes deep listening and observation of people in their natural habitats, comprehensive synthesis, and telling compelling and engaging stories. Kijana has a B.S. in Computer Science from Rice University and a M.S. in Information Studies from UT Austin. Prior to Dell Medical School, she was the Director of Insight and Strategy at Idean and Principal User Experience Researcher at projekt202. Tony Sanchez Tony is a Product Designer and Sprint Facilitator at Funsize; a screen printer, lover of the handcrafted and an enthusiast of all things genuine. Life is built on experiences and experiences create memories and memories last a lifetime. That’s why Tony does what he does. Larissa Bemis (moderator) Larissa Bemis is a designer who enjoys solving problems and contributing to products at the intersection of technology and design. She has a BA in Psychology from UC San Diego and an MA in Design from San Francisco State University.