How to get what you need when you get out of the building.

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Customer development is at the core of the Lean Startup approach, and doing it right is essential if you want to get product/market fit right. Many entrepreneurs struggle with this and actually getting out of the building can be tricky! But the basic techniques and tools for Customer Development are identical to those that UX people like Ian have been using for many years.

In our next itnig friday, Ian Collingwood ( will give us some advice on doing customer development right. Ian will focus on interview techniques and tips - finding the right people, asking the right questions, and making sense of the answers.

If you want to learn everything about UX under the Lean approach, join our next itnig friday!

This friday is going to be in english!

#itnigfridays are free events with free Moritz ( as well. Join us and enjoy every friday evening among interesting and like-minded people @itnig (!